CredAcc’s Post

Transitioning to the role of the Wealth Partner Manager at CredPal was an exciting new chapter, and it came with ambitious targets—moving from 32 million in investment mobilization to an impressive 100 million. The expectations were high, and though I felt ready for the challenge, I quickly realized that reaching these goals would stretch me in ways I hadn’t anticipated. Those early days were filled with energy and optimism as I laid out strategies, reached out to potential partners, and dove deep into understanding the opportunities ahead. Each morning, I’d walk into the office motivated to make a meaningful impact, fueled by a vision to redefine our wealth partnership strategy. But, as anyone in this industry knows, the journey is often more challenging than it first appears. Initial excitement meets the reality of long hours, numerous rejections, and days when nothing seems to go as planned. In this three-part series, I’ll share the behind-the-scenes journey—from building relationships and securing partnerships to the key insights and lessons that ultimately helped me reach the 100 million mark. This is a story of resilience, innovation, and growth—both for CredPal and for me as a professional. Join me as I recount the highs, the lows, and the strategies that led to transformational results.

CRED through a Product Manager's Lens 🔍 As a product manager, I'm always fascinated by the innovative features that drive user engagement and satisfaction. Recently, I took a deep dive into CRED, a platform that's transforming the way we manage our credit cards and rewards. Below are some key takeaways from my analysis. What are some other platforms or features that have impressed you recently?

All's fair in love and credit card rewards ❤️💳 So, imagine you’re playing a game, and suddenly, you hit the jackpot—₹3.25 lakh! but....only to be handed ₹1k due to a "technical glitch" That's exactly what happened to one lucky (or rather unlucky) winner on CRED recently. it's a good reminder that while we focus on delivering delightful experiences, we should also be prepared for those "oops" moments. This is When You Hit the Jackpot, but Reality Hits Back !! #ProductManagement #CustomerExperience #TechGlitch #LessonsLearned #fintech

Wealth Management: Empowering financial independence and transforming lives, one innovative product at a time! 🚀

"Our latest deep dive into CRED’s marketing ads reveals how they masterfully use humour, celebrity endorsements, and storytelling to captivate their audience. By focusing on creating emotional connections and highlighting unique value propositions, CRED has set a new benchmark in digital marketing. Whether you're in the fintech space or any other industry, there's a lot to learn from CRED's approach to engaging and growing its user base. This is my fifth project for NextLeap's "Learn in Public" challenge, and I've decided to study CRED's market analysis and case study. I enjoyed exploring the fintech company CRED in this process. It was quite challenging, and I'd love to hear your feedback!"  

Yesterday ApTap celebrated its 7th birthday! 🎉 Seven years ago Isa, Nadal, and I kicked off this crazy journey as three Imperial College London grads with absolutely no experience in FinTech… We couldn’t have known what a mad journey it was going to be but we’ve learnt so much, and the business has evolved into something we couldn’t have even predicted at the time. We’re super proud of what we’ve built, how we’ve gone about doing it, and especially of the team we’ve managed to put together. (If you’re new here: ApTap is helping banks build marketplaces for their customers, in turn opening up new digital channels for merchants and brands) There are too many exceptional people to thank, who all hold some responsibility for getting us to 7 years old, so a blanket thank you to all of you: from investors, to clients, to employees existing and past, to advisors, mentors, and beyond ❤️ The culmination of 7 years? Well 2024 was easily our most successful year so far. For some fun high-level insights: - We over 30x-ed our monthly revenue in 10 months - We grew monthly usage of our tools by 35x - We launched integrations with Barclays UK and Lloyds Banking Group literally within a day of each other (good for business, bad for grey hairs) - Conversion rates across all of our products increased, sometimes even quadrupling or more - We were nominated for a Great British Entrepreneur Awards & Community award and made the SaaStock pitch finals There will undoubtedly continue to be naysayers, haters, and blockers, but we’ve had 7 years of that to know that it doesn’t matter 👋 A note to other founders: you've got this. Keep pushing!! Rome wasn't built in a day. ApTap will continue to build, iterate, improve, and grow as we head towards 8 years old. So here’s to another year going up and to the right - 2025 promises to be a whole lot of fun!

💡 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝗱𝗶𝘁 𝘀𝗰𝗼𝗿𝗲 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝘆𝗼𝘂—𝗮𝗻𝗱 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝘄𝗮𝘆 𝗮𝗿𝗼𝘂𝗻𝗱?💡 I’m thrilled to be working on a 𝗖𝗮𝗽𝘀𝘁𝗼𝗻𝗲 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 with Product Space with some amazing people Anwesh Kumar Nanda and Sushmit Anshu Kullu. If you’re a CRED user (or know someone who is), I’d love to chat! Imagine a CRED experience tailored to your needs, where you can truly understand your spending, boost your credit, and unlock the full potential of your rewards. 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: To make this feature truly valuable, we need to understand the experiences of real users like you. Your insights will directly shape our project and help make CRED more impactful for millions. 𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻 𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂? Share your thoughts on CRED and get exclusive insights from our research to help you make the most of your rewards and credit score!💸💳 𝗛𝗼𝘄 𝗖𝗮𝗻 𝗪𝗲 𝗖𝗼𝗻𝗻𝗲𝗰𝘁? Comment below or DM if you’re ready to elevate your CRED experience. Let’s make this project unforgettable—together! 🚀 #ProductManagement #CapstoneProject #TheProductSpace #LearningJourney #UserExperience

Wealth goes beyond dollars and cents. It's about living a life rich in experiences, connections, and purpose. Embrace the true meaning of wealth and start living your best life.  Join Credital multipurpose Society to have experience life to the fullest #CREDITAL  #Creditalcooperative

CRED Founder Kunal Shah speaks some hard facts. 📌 Here's the thing: I have heard "you are the product of the 5 people you hang out with" so many times, that it almost lost meaning for me. It was only after I heard CRED Founder Kunal Shah's statement that it punched me in the face: "Mediocre people hang out with other mediocre people because A+ folks avoid them." I was hit with a realisation that maybe I have created a silo. A silo of people with similar interests, and ambitions. Something that gives me the illusion that "I am doing good." While in reality a lack of exposure to exponentially successful people maybe lulling me into complacency. But this is not your average "hey, I got hit with a brain wave because of Kunal" post. Instead this post is a call for exploration of some questions: ➤ Do you truly control who brushes past you as you go? ➤ Can you forge friendships with people way above you? ➤ Does luck play a role in who you meet and learn from? Thoughts? #justsaying

It is not Money (#techdebt) it is Wealth (#cleancode) #CodeDoctorship #productFirst