Catching up with Brad Hintze, EVP of Marketing at Crestron Electronics at Ignite about Copilot being the talk of the event and how Crestron is enhancing boardroom experiences and optimising for Copilot.
We also discuss Crestron's portfolio of options for Teams customers including AirMedia, Flex MTRs on Windows, the Videobar 70 for Android and 1 Beyond and Automate VX multi-camera technology.
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Hey everybody, we are live from
Ignite, coming to the end of day one. I've just caught Brad. How's it going, Brad? Great, how you doing, Tom? Good stuff. People that don't know you,
just want to introduce yourself? I'm Brad Hintze, EVP of
Marketing here at Crestron. Awesome. So, you've been on the stand today, Brad. What kind of conversations have
you been having with customers? Clearly, huge conversations around Copilot. That is the theme of the show, right? The whole keynote was
Copilot, Copilot, Copilot. But we Everybody expected that, right? But I think that, you know, for as it
relates to Crestron and Copilot, the story is how do you enable a really
great Copilot experience in a room, especially in those larger boardrooms? Really high impact spaces? Yeah, a lot of Microsoft's focus is
how do they make the rooms AI enabled? How do they take this Copilot technology? So you need Obviously you're
gonna be an MTR in that scenario. Yeah. And then we were talking about, you
know, with 1 Beyond, you can do those large rooms with multi-camera, with
proper audio and, and how that helps. Right. Well, and I've experienced this too, as
I've been using Copilot in my own life. And then I go into a meeting
room that doesn't have a transcription and Copilot enabled. You know, it kind of breaks that flow. And so, uh, how to take Copilot from the
individual space to all the meeting spaces is a big conversation that we're hearing here. And that's why, you know, we've invested
so much in a really great audio experience with 1 Beyond and Automate VX, uh,
connected to the best audio systems. Best microphones, best speakers. So you can have that complete experience and the other thing that was
interesting in Ilya's session actually BYOD is getting more airtime. So Microsoft are bringing
Copilot scenarios to BYOD. So you guys have now got a portfolio kind
of options here where you've got your BYOD. You've got BYOD actually
into the Windows MTR as well. You've now got Android, and
then you've got 1 Beyond. So, you've got kind of a portfolio
of options for customers there. Well, we know that, you know, customers want
one manufacturer that they can work with, and all those spaces have different needs, right? So, that's why we've built
this whole portfolio. AirMedia for BYOD, you have the Flex
MTRs on Windows, the new Videobar 70 for Android, and then, of course, the
multicamera with 1 Beyond and Automate VX. really great experience. So you've got all the way from the high
end, uh, down into those other spaces. Awesome. Yeah. So, um, if you want to find out more,
you're here on the Crestron stand. Yep. For people who aren't at the show, what's
the best thing to do to find out more? Crestron.com, uh, we have all kinds of
information, uh, a lot of, uh, product information, blogs and articles. Uh, you can also follow
us on all the socials. LinkedIn, you can follow
me on LinkedIn as well. And, uh, we're always
talking about this stuff. Awesome. Cool. Thanks, Brad. Nice to catch up. Yeah, likewise. Thanks, Tom. Cheers.
Director Enterprise Global Accounts | Key Account Management, Product Marketing
5dgreat insight Gents !