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Innovative marketing leader with a passion for building successful brands and effective GTM strategies.

Looking to dive into a good book this summer! My goal is to read one fiction and one industry book alternating each month. Sometimes I'm great at it, sometimes not so much. I need a fun fiction recommendation (love a good series, but not into sci-fi or fantasy) and an educational one—maybe something on AI and marketing. Any must-reads you'd suggest? #SummerReading #BookRecommendations

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Carrie Beam, Ph.D.

Director, MSBA Analytics Projects, University of California at Davis | Always Seeking New Projects to Connect with our MSBA Students | Lover of Bright Shiny Algorithms & Shakespeare

6mo

And for marketing/machine learning: Dr. Eric Siegel's "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" https://a.co/d/2IN3VMF is a fantastic read, suitable for the general business public. He's got another book out on actually deploying AI machine learning: "The AI Playbook: Mastering the Rare Art of Machine Learning Deployment (Management on the Cutting Edge)" https://a.co/d/hTcmlcB which is on my summer reading list as well. Tagging Eric Siegel so he sees his fan club is alive and well on the West Coast :)

Carrie Beam, Ph.D.

Director, MSBA Analytics Projects, University of California at Davis | Always Seeking New Projects to Connect with our MSBA Students | Lover of Bright Shiny Algorithms & Shakespeare

6mo

My new super favorite: Liza Mundy's "The Sisterhood: The Secret History of Women at the CIA." Among other things, she outlines how CIA women have been key in counterterrorism initiatives. And the earlier stories are a fascinating peek into the way-back machine. https://a.co/d/5MbquzJ

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Alex Harbanyof

Senior Consultant at PromoRepublic - Data-driven Marketing Platform for Franchises & Multi-location Brands | Speaker of 3.000+ Franchise CMOs Community | Father | Scubadiver Enthusiast

6mo

Christina Russo, CFE Accelerate by Ford Saeks and The Wealthy Franchisee by Scott Greenberg. Eager to receive a suggestion back from you as well

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Daniel Jung

Making YouTube Work Through Contextual Targeting

6mo

I struggle to read book consistently as well but Stephan King's You Like It Darker is digestible in the form of short stories. But it is dark...

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