Croda’s Post

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While Croda’s headline-making acquisitions drew attention, there was also significant organic growth and technological advancement. Food acidulant sales surged, and a new malic acid plant was constructed at Widnes using Croda’s unique technology. In Japan, Croda’s innovative Super Refining™ process set new standards for product purity, introducing the iconic Snow White Lanolin™. The early 1970s saw another flurry of purchases including London Oil Medina (edible oils), and printing ink factories in Holland and Italy. Croda France and Croda Brazil were born, strengthening the group’s global presence. In 1973, Chairman Fred Wood handed over his Chief Executive responsibilities to Ernest Tyerman, formerly head of the Polymers division – a classic example of progress from office boy to Chief Executive. From edible oils to polymers, Croda was expanding into new frontiers — delivering progress in ways big and small. It wasn’t just about expanding by buying — it was also about innovating from within. #Croda100

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