Christopher Rubin’s Post

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Brand Strategy + AI = SMB Growth Engine | Helping You Grab Attention Under 83 Milliseconds With My Branding Methodology | Founder/CCO of BrandMultiplier.ai

How to know if your brand is outdated? (and what to do about it.) Look, the market is moving faster than ever before. Your competitors are out there, taking what’s yours. But here's the reality… Your ideal customer’s needs are changing.  Your audience expects you to meet them where they are—right now.  And if your brand feels "stale," they'll go for the next fresh thing. So, how do you know if your brand is outdated? More importantly, how do you fix it? Here’s the cheat sheet: Audit your visual identity: Is your logo, color scheme, and design still relevant and authentic? If it looks dated, so does your business. Refine your verbal identity: Is your story still speaking to solve for your audience’s current pain points? Your message must evolve with your market. Compare with competitors: Does your brand stand out, or blend in? If you’re not differentiating, you’re definitely losing. Don’t freak out. You don’t need to blow up your whole brand to get back in the game. Small tweaks can make a big difference. But you need a strategy that evolves to meet your market. A strategy that ensures your brand is always evolving, relevant, and speaking directly to the people that matter. Don’t let your brand get left behind. Start with these steps, and if you need expert eyes to help build an enterprise-grade brand strategy? Let’s book a call!

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