“SMART EXECUTION PLAYBOOK”
Retail is all about flawless Execution, done consistently every hour and everyday at the store. In retail execution can be broadly classified into two groups :
🔸Sales Execution through Sales Excellence
🔸Retail Execution through Retail Excellence
Retail excellence is about managing the clock of the store. Sales excellence is about managing the product excellence at the store.
Store teams have to focus on standard process of execution of all the business inputs correctly and efficiently. Execution might sound mundane and boring but desired results are the outcome of consistent execution.
Simple Playbook Features can be :
🔹Don't overload staff with Promotion, offers, targets, stock takes. Keep them free to handle display, faster and real-time replenishment to floor, VM and off course serve customers needs.
🔹Let the customer experience the product quality, pricing and they will be your repeat customer and promoter of the brand.
🔹Target sell through of 90% and above. If that happens, the product has Won.
🔹Invest in RFID Technology, it Speeds up billing, return, inventory checks and keeps inventory accurate which is extremely important for auto replenishment and inter store transfer.
🔹Do keep reality check on what's planned in Office to on ground execution at Stores to pick learnings
🔹Reward store teams on flawless and consistent execution excellence.
🔹Lastly, " What gets measured gets done".