cta brand advocacy and communications’ Post

I've said this before and I'll say it again - Indic Culture stories have the potential to prepare you for life. That's why I built Chittam in the first place. 👉 While today’s marketing strategies often highlight perceived shortcomings (unclear skin, dull hair, or modest possessions), Indian stories warmly make everyone embrace gratitude in many small and big ways. They tell us we can do so much with our existence and celebrate it. 👉 Most marketing also has an overarching theme of good vs bad. But our life isn't black-and-white. It's gray. And Indic stories help us navigate these shades of gray and focus more on actions and consequences. A very popular game that helps with the same is Suprabhatam. Loaded with beautiful Indic stories - you get to pick a story and then implement its underlying idea or moral that very day, in a simple way. Check it out today at Chittam. #india #culture #startup #linkedin #business #life

Right place, right time – that’s how it’s done! Jeevansathi.com I love how you nailed it by grabbing all the attention exactly where it counts! From my perspective, the intention behind this strategy is to place the brand in fun, cool spaces—like Diljit’s concert. This way, the brand aligns with the vibe of these events, creating emotional connections with consumers. The result? A genuine consumer pull driven by positive associations, rather than the traditional parent-led push. What do you think? #Marketing #ProductPlacement

Yes, that's exactly what I wanted to tell this brand and the people behind it! There's this brand that I love(d). It's a big global brand. Over the years, however, I've seen it gradually being eaten up by obsolescence. And I've been pissed off with the management's refusal to get out of their slumber and do something about it. Finally I was happy to see the brand come up with an app, which I dutifully downloaded, shared all my data. To begin with, even before engaging with me, the blokes tried to sell me stuff. I dismissed the bad manners as an oversight, you see, I love(d) the brand. Still zealously expecting some delight to come my way, I continued to my profile page. And then it suddenly became clear why the brand had fallen prey to obsolescence - I was told that I had zero 'Loyalty points'. The team was obviously caught in a time warp, in a state of denial, unable to see that brand loyalty as a concept, just like their brand, had become irrelevant - it's something you expect from dogs, not customers. Well, I love dogs. But, surely don't like being thought of as one, at least, not any more. And that in today's time when the brand actually is formed in the customer's head and is owned by the customer, it's incumbent upon the brand to show how it cares and wants to reward (an expression of) affinity for the brand. You think your brand team is caught in the same battle for relevance? And are worried that your brand is on its way to be consigned to the bins of the past? We at Expereal India can help. Avik Chattopadhyay #brandstrategy #affinity

I have two clients currently who are hesitant to 'talk their walk' - they are walking well alright, taking up new challenges and reaching milestones....but....they are not clicking a picture when they reach that milestone! 🙂 Personal branding, executive branding is not everyone's cup of tea! That's when you should hand it over to someone (me), who has done it for years, and sit back, set new goals, reach new milestones and let that someone do all the talking for you. I am quite adept at getting the not-so-keen-on-personal-branding clients of mine to form a habit of 'talking their walk' with my Guided Program. Through this program they unlearn procrastination and eventually get addicted to the program and my weekly sessions. These are tailored sessions to you, your problem statements and your objectives. These sessions are fun, after all, we are going to learn how you can brand yourself so that your target audience reaches out to you and converts. We are also going to know what about us and our work we should talk about, how we should talk about it and how often. The picture here is obvious in what it says. Don't hesitate to #talkyourwalk. DM me to know more about the Brand Guided Program. You will love it! Image: One of my milestones - when I received the 'SHE the Shakti' award a couple years back from Pune TV. #personalbranding #brandstrategy #brandwithsonali

𝘿𝙤𝙚𝙨 "𝙒𝙖𝙖𝙝 𝙏𝙖𝙟" 𝙨𝙩𝙞𝙡𝙡 𝙚𝙘𝙝𝙤 𝙞𝙣 𝙮𝙤𝙪𝙧 𝙚𝙖𝙧𝙨, 𝙬𝙝𝙚𝙣 𝙮𝙤𝙪 𝙨𝙚𝙚 𝙏𝙖𝙟 𝙈𝙖𝙝𝙖𝙡 𝙏𝙚𝙖? 𝘿𝙤 𝙮𝙤𝙪 𝙨𝙩𝙞𝙡𝙡 𝙫𝙞𝙨𝙪𝙖𝙡𝙞𝙯𝙚 𝙐𝙨𝙩𝙖𝙙 𝙕𝙖𝙠𝙞𝙧 𝙃𝙪𝙖𝙨𝙨𝙖𝙞𝙣 𝙥𝙡𝙖𝙮𝙞𝙣𝙜 𝙩𝙝𝙚 𝙩𝙖𝙗𝙡𝙖 𝙞𝙣 𝙛𝙧𝙤𝙣𝙩 𝙤𝙛 𝙩𝙝𝙚 𝙏𝙖𝙟 𝙈𝙖𝙝𝙖𝙡? Ustad Zakir Hussain’s association with Taj Mahal Tea is a textbook example of how a brand ambassador can transcend their role and become inseparable from the brand identity. What makes it remarkable is the subtle role reversal: rather than the artist endorsing the product, the product becomes a medium to celebrate the genius of the artist. This approach transforms the product into a symbol of sophistication and culture, with Ustad Zakir Hussain embodying these values. As a result, both the brand and the artist achieve timeless relevance, forever intertwined in the audience's minds. 𝙄𝙩’𝙨 𝙖 𝙗𝙤𝙡𝙙 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮—𝙡𝙚𝙩𝙩𝙞𝙣𝙜 𝙩𝙝𝙚 𝙖𝙢𝙗𝙖𝙨𝙨𝙖𝙙𝙤𝙧’𝙨 𝙜𝙚𝙣𝙞𝙪𝙨 𝙤𝙪𝙩𝙨𝙝𝙞𝙣𝙚 𝙩𝙝𝙚 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙞𝙩𝙨𝙚𝙡𝙛.  𝗗𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗼𝗱𝗮𝘆 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝘁𝗼 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝘀𝘂𝗰𝗵 𝗮 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲? This is an amazing tribute to their ambassador. 𝗔𝗴𝗲𝗻𝗰𝘆: Ogilvy India. #Insights

"My product is the best in "X" category in India, but revenue sucks" The number of times I've heard this from a product team/founder is insane. But if it's the best..why doesn't it sell? That's cause people don't take your word for it. They don't trust you telling them, "Mera wala sabse mast hain. Khareed na." So how do we solve for this? 1) Use someone else's authority: Use an influencer who actually has influence. Someone who your TG listens to, for real. 2) Prove it visually: If you can show your claim visually, it's compelling. Sneads India does is very well I think with showing exactly how their product works, protecting your shoe. 3) Fix your price: Listen to the people and alter to a price that the market accepts. Unless you have bags of money to burn. 4) Accept that your product is no fun: Maybe you need to go back to the drawing board and have another go. Top 3 should flip the script in your favour

"𝐘𝐞𝐡 𝐤𝐲𝐚 𝐛𝐚𝐚𝐭 𝐡𝐮𝐢 𝐛𝐡𝐚𝐢? 𝐓𝐫𝐚𝐝𝐞𝐦𝐚𝐫𝐤 𝐤𝐚𝐫 𝐥𝐢𝐲𝐚 𝐚𝐩𝐧𝐚 𝐧𝐚𝐚𝐦 𝐛𝐡𝐢! 🤯" While most of us are busy trademarking our businesses, Ashneer Grover ne apna hi naam trademark kar liya! Talk about taking 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 to the next level! 😎 Ab toh lagta hai Sony TV ko bhi royalty deni padegi Shark Tank India par unka naam lene ke liye. 😂 Kya power move hai, hai na? 💪 But seriously, this is not just about trademarking—it’s a lesson in owning your identity, both literally and legally. 📝 Wonder kar rahe ho ki next step kya hoga? Personality traits ka trademark? 🤔 So, 𝐚𝐚𝐩𝐤𝐞 𝐧𝐚𝐚𝐦 𝐤𝐢 𝐯𝐚𝐥𝐮𝐞 𝐤𝐲𝐚 𝐡𝐚𝐢? 💰 Let me know in the comments below! 👇 #PersonalBranding #TrademarkKiBaat #LinkedInWalaGyaan #AshneerGrover #PowerMove #LinkedInGrowth #bharatpe

🌟 How the founders of a pub "Plan B" Implemented Spotlight Effect in Bangalore and are now a popular brand there! 🍻 Well, I got to know their Peri-Peri wings are to die for, but how did they gain national fame with only 3 outlets in Bangalore? 🍗🔥 Answer: Bucket Challenge. Plan B introduced a bucket challenge where if you finished a bucket of wings in 20 minutes, you get the wings for free and have your photo displayed on the hall of fame. 🏆📸 They knew people didn't care about the free part as it's quite common now, rather the "Hall of Fame". The real motivation was the fame and this can be called as "Game Mechanics" and is a business strategy worth noting. 💡💼 P.S- They now have 8 outlets in Bangalore and the Spotlight Definition is in the comments. ✨📌

In a world where virality is the new currency, Nykaa’s bold partnership with the eccentric Ganji Chudail has set the internet ablaze. But does it boost brand value or cross the line on beauty norms? Is short-term buzz worth the risk of alienating loyal consumers? Read on to explore the debate that’s shaking up the marketing world. Manish Narang | R Vishal Oberoi |Manas Gupta | Varun Pathak | Vivek Gupta| Sapna Singh| Raaj Dharmanni| Rahul Bhatnagar| Shalini Singh | Mohit Gour | Aakash Bhasin #nykaa #ganjichudail #viral #mememarketing #marketing #marketleaders #youth #debate #beautyindustry #marketingindustry #consumers #consumerbehaviour #mrx #marketresearch

Why do we hesitate to represent our culture through our brands with names? What’s perspective on using surnames for branding in the Indian market? Watch the full episode of Nava Vyapar on our YouTube channel! Link in Comments #amuktamuk #marathipodcast #Branding Shardul Kadam