CTI Digital’s Post

As a client service professional, even the small things mean a lot! Partnering with clients and collaborating to deliver great results is what it is all about 🙌 Year-on-Year Comparison: - Registrations increased by 122% - CPA decreased by 32% #teamwork #sportsmarketing #clientservice #digitalmarketing

B2B countdown to Cannes Lions 2024 As a former Creative B2B Lion juror, (very) sadly I won't be at Cannes this year, but I'm watching closely and ready to share B2B insights and updates from the festival. Here's a pre-read for B2Bers so far... 🦁 Creativity unleashed  Catch Jon Evans' podcast with Cannes Lions CEO Simon Cook as a pre-festival warm up on the power of creativity. Essential listening to understand how creativity drives growth and what to expect at the festival this year... https://lnkd.in/eWgVewrh 🦁 B2B is everybody’s business  Jim Habig at LinkedIn and last year's Creative B2B Lion jury president, Tom Stein love B2B so much they’ve made a film about it! ‘Everybody's Business’ on transforming B2B marketing through creativity launches at the festival, I can’t wait to see it... https://lnkd.in/eQREinH8 🦁 Leading the charge Andisa Ntsubane CM (SA) FCXP (CX-I), this year’s Creative B2B Lion Jury President, discusses the importance of creativity and humour in B2B. Check out his insights, to prepare for this year's shortlist... https://lnkd.in/eYJEpnDf 🦁 Trends to watch  WARC’s Marketer’s Toolkit 2024 outlines key trends like generative AI and sustainability. A good pre-read for anyone looking to stay ahead in marketing  https://lnkd.in/eseSG3VG I'm looking forward to seeing this year's Creative B2B Lion shortlist in a couple of weeks and drawing inspiration from all the brilliant work and innovation that is showcased at Cannes Lions International Festival of Creativity. #CannesLions #B2BMarketing #B2BDecade

Awesome win from my client, Phil, signing 2 big clients at $7,500/month for his agency! 🚀 (All after making a couple of tweaks to his sales pitch) Great work man, keep crushing it. Now, time to delegate and automate all the lead gen... ... so you can keep getting more deals like that... ... without doing manual outreach and having more time to work ON the biz. Let's gooo! 💪 - Kilian P.S. Want to know how Phil and other clients are closing big deals with just a couple of tweaks to their pitch and offer? I recently uploaded a full step-by-step Agency Offer Guide where I show you how. Just click the link in the comments to watch it now! 

Bad client behaviour and poor form during pitches are nothing new, but recently more agencies have been talking about clients simply taking the pitch. Have tighter budgets and tougher trading conditions for some advertisers led to an increase in poor pitching performance over the last year? Read Sam Bradley's find out: https://lnkd.in/efmfCFAe #marketing #agencylife #clients #marketingbudgets

Have you seen a rise in pitches being cancelled? According to insight from the jfdi / Opinium New Business Barometer, 43% of agencies in the UK experienced cancelled pitches last year because budgets had been revised. On the flip side, agencies are currently seeing a high number of pitches coming in. A recent poll suggested an average of 1-5 pitches in 2024, with a number of agencies registering 10+ pitches less than 2 months into the year! This puts pressure on time, finances and mental well-being. It also highlights the increased importance of qualification. We will be discussing this topic at our panel event on Tuesday 20th February at 10am, with The BD100 community sharing their own experiences. We will also discuss what are the red flags to watch out for and what you can do to maximise your chances of success. Make sure you join us and in the meantime, click on the link below to read more in this latest The Drum article. https://lnkd.in/exkr-rgw #businessdevelopment #newbusiness #bd100

The Power of Loyalty in Client Relationships 🚀 Yesterday was a whirlwind for our media team, caught up in back-to-back shoots. We had promised a client a video shoot, but due to delays, our team couldn’t make it. Instead of letting our client down, I decided to search for a replacement to ensure we delivered on our promise. In a twist of fate, one of my long-time clients stepped in, sending their own media team to support us. This act of generosity reminded me of an essential truth: Treat your clients like friends. When you show loyalty and commitment, it creates a ripple effect. The universe has a way of rewarding those who prioritize relationships. 🌟 Takeaway: Loyalty fosters trust, and trust builds lasting partnerships. When you invest in your clients, they will invest in you too, sometimes in unexpected ways. Let’s keep nurturing those connections! Digital Ulag - Digital Marketing And Business Growth Agency #digitalulag #ClientRelationships #Loyalty #BusinessGrowth #Partnerships

What does it mean to be a Diamond Partner with impact.com? A LOT! PartnerCentric was just given this prestigious title, a testament to our relentless pursuit of excellence and transformative technology within the partnership marketing space. “PartnerCentric’s exceptional growth and our strong collaboration reflect their innovative approach and unwavering commitment to excellence in the partnership marketing industry—exactly what we look for in our Diamond Partners,” shares David A Yovanno, CEO of impact.com. “Their transformative strategy aligns with impact.com’s vision for the Partnership Economy, setting a standard for what we believe is the key to success in this evolving, consumer-driven landscape.” Read on to learn more about what it took to achieve this honor: https://lnkd.in/esT2PeZP #partnershipmarketing #affiliatemarketing #affiliatemanagement #affiliateagency

Sabhi Digital is proud to be the official digital partner of BNI, bringing innovative solutions to the forefront. Check out some glimpses of our recent events and see how we're driving success together. Who wants to know more about @sabhidigital? #digitalmarketing #bni #sabhidigital #marketingpartner #businessevents

Agencies, are you ready to level up? 🚀 AffinityX's approach to partnerships is designed to help you: • Grow your client base • Scale with quicker turnarounds • Convert fixed costs to variable • Boost margins Our proven solution helps you focus on strategy while we handle the rest. We've helped agencies increase campaign performance by up to 194%, drive conversions, and boost productivity by 300% through streamlined processes. 👀 Ready to transform your agency? Let's talk about how AffinityX can help fuel your growth. https://bit.ly/3IwAfB8 #AgencyGrowth #DigitalMarketing #AffinityXPartnership #ScaleYourBusiness

When the Pitch Win for A1 Big Brand Is Not Quite What It Seems… The agency reactions at the successful pitch… “Check out the website – they literally ARE involved in everything! Luxury consumer, technology, entertainment, food, travel… you name it! “You’re right, they’ve got offices in all the major cities – I quite fancy an agency gap year!” “Remember that do they had on the river the other year? Wasn’t George Clooney the compere for the charity auction?” “They’ve always had a reputation for a creative approach, no matter what - and they actually give you the budget to do it too!” “Yeh, I’ve been to a few award ceremonies where, I mean you get sick of seeing the same agencies with their products winning the ******* lot!” “Imagine the freebies?!” One week later… “Yes… that’s right, it was embargoed until after the pitch process - and we were all sworn to secrecy… Melissa said she felt like Miss Moneypenny the last few months! It’s been so hard for the team, so I’m sure you want to join me in congratulating them? But I’m so pleased to be able to finally say we've won the A1 Big Brand account - against huge competition, so, a big pat on the back for everyone, and of course, drinks at IntaMeedja later – don’t worry Gavin, I’ve put the company card behind the bar! You heard it here first! MediaOcrity get to be exclusive, integrated, global agency across their brand spanking new - international sewage separation valve business! I know, it’s EXCITING, isn’t it?! … we’re so lucky – it’s no secret that they’ve been looking to diversify into industrial for YEARS!” Well done Guys!!!! #agencylife #winningpitch #bigbrand #creative #b2b #b2c #globalaccount