Cult Beauty’s Post

Let your perfume be the signature of your soul, speaking volumes without uttering a word."❤️🔥❤️🔥 #newscent #perfumelaunching #brand #brandintroducing #exclusive #comingsoon #launchingnewscent #scentrevealing #launchingsoon #currentopenings

LBJ is getting into CPG... Lebron James recently announced the debut of his new men's grooming brand: 'The Shop' Products are set to hit retail in April 2024. 'The Shop' is an extension on the MAX (HBO) show of the same name, now in it's 7th season. The SpringHill Company and Parlux Fragrances LLC/LTD. are partners on the venture. I'm not much of a Lebron guy myself (Jordan was better), but have to give credit where it's due. The brand appears to be executing well across a number of the most critical dimensions of CPG route-to-market: ✅ product ✅ pricing ✅ branding ✅ distribution ✅ authenticity The skin, hair, and beard care products will first be made available via 1,600 Walmart stores -- all with price points of $10 and under. Further, the branding is striking and should productively stand-out on shelf. Will it work? We'll see. But if these products give me any sort of chance at growing a beard like LBJs -- sign me up. #cpg #theshop #lebron #grooming PS - I know Lebron is already in CPG via Lobos Tequila, but that doesn't really count b/c every celeb has a tequila brand. 

Meet Clara Nguyen, our exceptional Retail Executive at MCoBeauty! With an unwavering commitment to excellence, Clara brings unparalleled expertise and enthusiasm to her role. As a pivotal member of the team, she excels in cultivating strong relationships with the Chemist Warehouse and The Iconic team, driving MCoBeauty's visibility and success within the retail landscape. How long have you worked at MCoBeauty? 7 months. Describe MCoBeauty in one word. Dynamic. What’s your favourite MCoBeauty product? My favourite MCoBeauty product would have to be the Hyaluronic Tinted Serum. When you’re not at MCoBeauty, what do you love doing? Trying new restaurants and bars around town or some old favourites. What is your number 1 beauty tip? Putting an eye primer on my nose (or any spot of my face that is extra oily) before I put on foundation to make it last longer. #MeetTheTeam #MCoBeauty

Charles Revson's quote, "In the factory we make cosmetics, in the drugstore we sell hope," perfectly illustrates the classic adage - "No One Wants a Drill. What They Want Is the Hole". You sell cosmetics; people buy confidence. You sell luxury goods; people buy status. You sell fitness products; people buy endorphins. You sell financial products; people buy aspirations. So what are you really selling? #basicprinciples #makemarketinghuman #ahamoments

Calling all beauty enthusiasts! Our next Loyalty Program Slam is all about a major player in the beauty space! This loyalty program boasts over 37 million active members and accounts for more than 95% of the company's annual sales. Impressive, right? Can you guess which beauty retail giant we're featuring? Drop your guess in the comments below and stay tuned next week to find out what program our slammers will be taking on! #LoyaltyProgramSlam #BeautyLoyalty

Your reactions to MENDED winning the #NEWCOMER of the year #award were... 🤯❤️🥳🚀🔥 insane & overwhelming. (= better than the award itself) So we had to share the full award-day video! 🎞️ ▶️ With your support, the team is even more energised to push repair further. (didn't know that was possible) #Repair on a mainstream stage is the best sign of it becoming (well...) mainstream! But there is still a long road ahead. Mark 👏 my 👏 words: It will become a standard offering for fashion brands. 👉🏼 If you buy something and it doesn't fit? You return it. 👉🏼 If you buy something and it gets ripped? You repair it.  Well, in our case… YOU GET IT MENDED. 🥇Want to join our winning team? Join our sales team and land partnerships alongside me: https://lnkd.in/eu6jEfHb Cheers to keeping clothing in play, Agnes #repair #fashion #award #newcomer #circular #getitmended

No eye de-puffer can help. Tears, puffy eyes, no sleep, stressful times. All up ahead for The Body Shop ‘s employees. My heart goes out. For employees who are losing their jobs, many of whom have been at the company for years. For customers, both loyal and occasional who’ve been in a relationship with it. And as a #brandstrategist at the sadness of a powerful brand allowed to gently spiral down. The brand that owned the “ethical beautycae” position (a long time ago), is now under Administration in the UK, and is letting its people go, shutting down stores. Repercussions will be global, whatever the facemasks might say. And up and down the supply and franchise chain. But this present could have been foretold. The ‘make up’ writing was on the wall. * The range didn’t seem to change. * Innovation didn’t impress. * The products didn’t seem all that special. * They certainly didn’t seem superior to the competition * Huge push offers each time. (Always a red flag) * Yet hardly any shoppers offline.(more store staff always) * In fact, even in pre Covid days, the customers were mostly someone’s mamas. Why, even the Pledge board (this I personally saw aghast, and took the store staff through) had every single apostrophe in every single contraction missing, leaving a mess of tangled words- “well do were this, weve done” and so on. Clearly no one seemed to be in charge or care as much as Dame Roddick did. And after she sold the brand in 2006, (and sadly passed the following year), The Body Shop has been the hot potato being tossed from one buyer’s hand to the next. And with each pass, seeing erosion of brand equity, brand value and loss of vibrancy in its customer base. My Rx: Need thorough inside outside cleansing, seruming, foundationing, strategising, and alignment for the body and soul to return to the #brand. Join me for occasional musings about the attachment, allure and agony #brands deliver us. And do share the feeling and thinking sparked🙌 #branding #brandstrategy #brandrxquad #marketingandadvertising #brandequity