Customer Experience Online Training’s Post

1) Redefine Customer Experience CX is defined by customers. CXM is defined by your company. Customer experience (CX) is something that has always existed, from the first people on earth who bartered: does the recipient (customer) view their realities as matching/exceeding their expectations? If so, it’s good CX. CX is cumulative, encompassing pre-sale and post-sale. CX usually precedes — and extends beyond — interaction with your company. CX goes beyond interactions to include customers’ behind-the-scenes decisions and uses. CX involves numerous automatic evaluations by the customer, both functional and emotional. Overall, CX is about the customer achieving something in their life/business. (e.g. “ultimate outcome” or “job-to-be-done” (what the customer “hires” your stuff to do for them)) ➡️ Customer experience is customers’ realities compared to their expectations. This is the first step to modernize your CX practices intelligence (PI) from severely outdated CX PI. This excerpt is from a popular 2020 article by Lynn Hunsaker, CCXP before the pandemic erased much of our CX wisdom and put our profession into a whirlpool of mercenary CX immaturity. Stay tuned for daily modernized CX PI here, share it with your team and executives, and urgently enroll in ClearAction e-consulting. Don't waste another day operating on outdated CX PI. #CustomerExperience #CX #CustomerCentricity

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