For anyone interested in understanding why people buy, and especially achieving a balance between a brand home/physical store, online and mail order, you couldn’t have a better exponent than Kay Hutcheson of Coopers of Stortford. Another reason to subscribe to this Retail Insights podcast by Spring Fair & Autumn Fair! #futureofretail #phygital #mailorder #podcast
Episode 3 is now live! Jeff Banks chats to Kay Hutcheson Head of Product Marketing & Product Operations, Coopers of Stortford about how a traditional, mail order company can thrive in a digital world. Learn how: ➡️The brand evolved from a market stall to now offering over 10,000 products online ➡️They balance traditional catalog sales with an expanding online presence ➡️To transform great finds into “hero products.” Listen to this third episode on YouTube, Spotify, and Apple Podcasts: 👉YouTube: https://lnkd.in/eyiq23Ra 👉Spotify: https://lnkd.in/eSiNYUtd 👉Apple: https://lnkd.in/ecSmfkAT