Graham Robins’ Post

Is this a good news-bad news moment for women's sports? One can bet to their hearts content on sports from boxing to pickleball and soccer to curling. Does this mean women's sports has arrived? Will it subject female athletes to the pressures of corruption that seemingly go hand-and-hand with gambling? Time will certainly tell. "Bettors have gravitated towards numerous women’s sports leagues such as women’s tennis and women’s soccer—the 2023 Women’s World Cup being a huge focus on the sportsbook—but one league stood out last year. The WNBA was the most bet women’s sports league by both bet and handle in 2023, with women’s college basketball not far behind, ranking third." #womenssports #sportsbetting #gambling #womenscollegebasketball #womenstennis #womensworldcup https://lnkd.in/dzwCf3aw

𝗖𝗵𝗮𝗻𝗱𝗹𝗲𝗿 𝗦𝗽𝗼𝗿𝘁𝘀 𝗣𝗿𝗲𝗰𝗶𝗻𝗰𝘁 𝗺𝗮𝗿𝗸𝘀 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗕𝗤 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 👏 The Chandler Sports Precinct's transformation is set to provide an unparalleled facility for basketball, ensuring a bright future for the sport in Queensland, fostering growth and providing opportunities for players at all levels. 📰 Read the full article 👇

💡 Sparking Innovation in Sports Management 💡 How do national governing bodies stay ahead in the ever-evolving sports industry? Find out from Ramsey Baker, Senior VP at Aggregate Sports, as he sheds light on innovative approaches to sponsorship, media rights, and athlete development. Ramsey demystified a lot of misconceptions about sports' National Governing Bodies that we hear from fans, and helped us understand the challenges of NGBs (especially for smaller sports). It's also a great listen for companies who sponsor sports organizations or are interested in doing so--Ramsey shared some really creative ways sports can showcase brands! 🎧 Listen here ➡ https://lnkd.in/e8ycdKtg #Leadership #SportsMarketing #Innovation #StrategicPartnerships #SportsIndustry

PICKLEBALL SCORES TOP MOMENTUM Professional pickleball has the greatest momentum among emerging professional sports leagues, with a momentum score of 59.41 in our new index, followed by women’s hockey (56.63), flag football (55.30), lacrosse (54.79) and surfing (54.40). Also, 60% of Americans – including 58% of men – say they are excited to see the growth of women’s sports. 62% FAVOR AI REGULATION Today, 62% of Americans favor strict AI oversight to protect consumers and society, and 71% say companies should be legally liable for AI-driven decisions. Behind the desire for regulation: 66% fear threats to the democratic process, and 60% are concerned about job losses. GOING INTO DEBT TO BE BEAUTIFUL Americans believe trips to Ulta and Sephora are essential for success: 75% say the “pretty privilege” – personal and professional advantages for those perceived as beautiful – is real. That’s why 31% consider beauty products and services they buy as essential in their budget. SEEING AROUND CORNERS IN CANNES The Stagwell team will be on Sport Beach during the Cannes Lion International Festival of Creativity next week. This includes: - “Seeing around corners: What’s ahead for B2B and B2C communicators and marketers.” - Joe Burrow, Eric Cantona, Travis Kelce and Jason Kelce among a roster of sports icons joining us. - If you will be in Cannes, please reach out to Alexis.Williams@Stagwellglobal.com. Find out more from Stagwell’s WHAT THE DATA SAY: (https://lnkd.in/dnPKaeH5).

🏆💰 Unveiling the World's 15 Highest-Paid Athletes of 2024! 🌟💪 From record-breaking contracts to lucrative endorsements, these sports icons are taking wealth to new heights. 📈🤑 Our exclusive article breaks down their jaw-dropping net worth and earnings, revealing the secrets behind their financial success. 🔍💼 Click the link to discover who tops the list and how much these athletic superstars are really making! #HighestPaidAthletes2024 #SportsWealth #AthletesNetWorth #MillionDollarPlayers #SportsBusinesss

Spoiler alert: the Olympics have been great. This has become a rare event at which you can quickly become emotionally involved in all the teams and athletes, thanks to the combination of all the broadcast coverage (God bless the Gold Zone), social media content from the athletes and other correspondents, and the condensed schedule. It’s truly the Olympics of storytelling. Former NBA forward Chase Budinger wins his first beach volleyball match. US rugby player Ilona Maher has become one of the biggest stars of the Games thanks to her highlight plays ... and TikTok headlines. Simone Biles is looking for redemption, competing on one leg. And let’s talk about the Clark Kent of the pommel horse. The self-proclaimed "nerd" Stephen Nedoroscik waited the whole evening to compete in his one event: pommel horse. He was the last competitor for Team USA. Medal hopes were riding on his upper body, and he delivered. Imagine the pressure? Fears, tears, and cheers for two more weeks. 𝘼𝙨 𝙛𝙤𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙚𝙧𝙨, 𝙄 𝙝𝙤𝙥𝙚 𝙩𝙝𝙞𝙨 𝙨𝙩𝙚𝙚𝙧𝙨 𝙮𝙤𝙪 𝙩𝙤𝙬𝙖𝙧𝙙𝙨 𝙣𝙚𝙬 𝙞𝙙𝙚𝙖𝙨 𝙛𝙤𝙧 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧𝙨. 👇 A few Olympic-sized #Nickknacks. 👀The average viewership of 34.5 million over the first three days is up 79 percent (from 19.3 million viewers) over the same period as the last Summer Olympics in Tokyo three years ago. 🥇The aforementioned Gold Zone is the big winner for NBC. Gold Zone is an Olympics-specific program that airs every day from 7 a.m. ET to 5 p.m. ET. The concept is simple, especially if you've ever watched the NFL RedZone. The broadcast rotates to show as many events as possible, focusing on the most interesting or important ones. It’s a great way to see all the different sports, and it's perfect for someone like me who has trouble focusing on one event for long periods. 🤸The men’s gymnastics team's success was a good reminder that pairing generalists and specialists can work in sports and business. While Nedorosicik was waiting hours to compete in his specialty, a unique strategy for Team USA, his four teammates rotated in the other five events, successfully earning a bronze medal—the first since 2008.

It is really out of hand, #sportsjournalism #sportsnews #sportsmedia #sportsmanagement #sportsbiz #sports #sportsevents #sportsentertainment #sportsbusiness #sportsindustry  #sportsmarketing #sportsfan #business #sportbusiness #sport #sportmanagement

This article beautifully captures why athletes play the game. Every time an athlete takes to the field or pool, they risk the prospect of losing. In this moment, much is learned as it encapsultes this is a chosen endeavor; one which leads the athlete to understand “it will hurt exactly as much as it is worth.” Personal betterment comes from what we learn in these moments of defeat. As uncomfortable as it can be, losing teaches personal growth and the resolve to get up and do it even better again.

People often ask why we give out sportsmanship medals and how it works. We're finally answering your burning questions 🔥 https://bit.ly/4biLJpO #sportsmanship #soccer #youthsoccer #football #flagfootball #baseball #youthbaseball #tball #moms #dads

No doubt everyone is watching the Olympics! We are loving Women's and Men's Gymnastics, Swimming, Women's Rugby....the list goes on! Chip Walters' recent Hub Intel article deftly outlines NBC's innovative approach to covering the Olympics and briefly mentions their grab at GenZ and GenAlpha through social media. By engaging audiences across platforms like Facebook, Twitter, YouTube, and Snapchat, NBC ensures viewers can access Olympic moments in real-time, catering to modern demands for instant updates. Data-driven insights reveal increased engagement and positive sentiment around their coverage, particularly through the compelling stories of athletes like Ilona Maher and Freddy Richards. Maher and Richards' authentic social media presence has resonated with fans, driving significant interaction and enhancing the visibility of women's rugby and men's gymnastics. NBC’s comprehensive use of social media and innovative viewing options for the 2024 Paris Olympics sets a new standard in content delivery, offering valuable lessons for brands and advertisers aiming to reach younger audiences. We are seeing in real time how NBC has shifted their business due to technological and generational landscape evolutions. These shifts are driving the evolution of how consumers view and are necessitating new and different marketing strategies as well.  Stay tuned for more of our perspective on how NBC's Olympics social media strategy is leading the way in creative connection and engagement. What's YOUR favorite Oympic event? https://lnkd.in/gignr7YP #2024Olympics #MaverixInsights #Behavior