Common Values United’s Post

Team Mantra: At the right place At the right time And in the right context This is how we have always operated, setting the premise for our work and our sense of urgency. Three years ago, we decided to host a Red Bull Half Court Basketball Tournament in Tensta. Many found this choice odd—why Tensta? (Explaining this would require an entire essay on its own, but it was obvious to us.) A year later, we were in a meeting with the municipality, initiating discussions on what Elinsborg Park could become for the area if we started by fixing the basketball court. To us, basketball is as much a culture as it is a sport, providing a foundation for community development and opening up numerous opportunities beyond sports. We received a firm no, being told it was impossible without a politician’s involvement and that it would take at least three years to get approval. Our sense of urgency did not allow us to wait that long, so we sought an alternative path forward: At the right place —> Tensta At the right time —> Brilliant Minds Foundation / Kevin Durant Family Foundation And in the right context —> Viewing basketball as a culture rather than just a sport, to find new ways to expand its influence. Short film out in August. by Sumeria Films ( Dylan Kadir and Daniil Tomas ) and us.

Daniil Tomas

Creative, Director & Songwriter | Co-Founder Sumeria Films

5mo

🏀❤️🙌🏼

Dylan Kadir

Founder | CEO | DoP | Creative director of White Eagle & Sumeria Films

5mo

🤝🏽🔥🎥🏀

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