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Rogers Cybersecure Catalyst, Toronto Metropolitan University

10,659 followers

2mo Edited

The Catalyst is at SecTor this week connecting with innovative cybersecurity companies. As we support startups in our RBC FinSec Incubator and our Auto and Life Sciences Cyber Challenge, we’re collecting top tips from cyber sales experts for selling new products in this industry. Check out our findings in this video, and learn more about how we support cybersecurity startups by visiting cybersecurecatalyst.ca #SecTor2024 #cybersecurity #startups #innovation #Cybersecurityforall Featuring: Sean Blenkhorn, Katherine Isaac, Dilpreet Matharoo, Ken Barnett, Aakash Khosla, and Nathan Battersby

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You're selling out there for the first time is your first customer. Yeah. So go to market, we're looking to go into the market. We're here at Sector asking cyber security sales experts their top tips for selling cybersecurity. Shun Blinkhorn. I'm with Psych Cognito and I'm their chief customer officer, Kathy Isaac and the head of customer success at Flair Matharu and I'm with the team at Packet Labs. Ken Barnett, channel director at Darktrace Canada, Akash Coleslaw and I worked for Octa. Top tip, you know, you have to choose your go to market strategy where that's director channel and you have to commit to one or the other. Very valuable to look at the reverse pinch. You want to be able to provide insight and give industry knowledge transfer rather than just trying to be pushy with the sale. Ask a lot of questions and make sure that they have a problem that you have a solution for. Not to sell them what you have now, but someone what you have in the future. Look to the vision, look to the art of the possible. You gotta leverage their relationships that you have, the network that you have and get some wins in the field. Sometimes that means you can sell, sometimes you may need to deeply discount or even give away. The product, get those people using it and then leverage those relationships and and move up the ladder. If you want to learn more about how to grow and scale your cybersecurity startup here in Canada, come check us out at Rogers Cybersecure Catalyst.

Father | Executive | Team Builder | Obsessed with driving revenue and growth through world-class customer experiences (across pre and post sales).

2mo

It’s all about the HUSTLE. Thanks for including me. Love the work the Catalyst does! 💪🏻

LinkedIn Ghostwriter for Cyber CEOs - #1 LinkedIn Cybersecurity Creator in Canada | Senior Cybersecurity Advisor | Author | Naval Officer | CISSP | 🇨🇦🇸🇬 |

2mo

Enjoyed these tips and tactics from the trenches

Building insight with industry thought leaders, driving content-centric connections

2mo

Always nice to see you, Sean Blenkhorn! Sorry I missed you live - but thanks for helping to boost the Rogers Cybersecure Catalyst, Toronto Metropolitan University!

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