Dawn Moore’s Post

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4x Founder | Ex-CEO, Allegiance Title | Appointed to 13 Boards

Have you ever stopped to consider what your company truly stands for? When we sat down to define our core values at Allegiance Title, my team was adamant about one in particular: integrity. I said integrity should be a baseline, not a value. You can’t be a title company without integrity. But they insisted on documenting our commitment to this value. To our team, it was about doing the right thing. Even if we don’t get the business. Even if we have to give someone bad news. Even if it creates more work. It was important to them that they could trust in that integrity from the top down. I used to have customers come in and say: “Dawn, I’m bringing you this challenging transaction because I know you will do it right.” And sometimes I would just want to say: “Sure, but will you give me some of your easy ones for once?” No such luck! Hard as it was at times, building our reputation for doing the right thing would pay off. When I restarted my business in 2009, many title underwriters had recently dropped title agents who didn’t always do it right, who skipped corners. But as soon as I opened my doors, those same underwriters were eager to work with us. In fact, 10 underwriters wanted to partner with us without even requiring a minimum volume of business. That spoke volumes to the integrity lived out by my team. I'm so proud of my team for insisting on integrity as a core value. They understood, perhaps better than I did, how much it would matter to formally unite under that promise. They were right.

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