D2 Creative’s Post

Name: D2 Creative on LinkedIn: #socialmedia #medtech #d2bites #socialmediamarketing #socialmediatips
Uploaded: 2024-11-14T16:30:19.439Z
Duration: 3 min 54 s
Channel: D2 Creative

D2 Creative

958 followers

3mo

In this episode of D2 Bites, Vijaya S. shares insights on how to get the most out of your content on #socialmedia. She talks about the importance of tailoring your content to each platform, repurposing strategically, and the big opportunity for #MedTech brands to connect on LinkedIn. Plus, Vijaya dives into the shift towards more authentic, casual social media in healthcare and how brands can balance trends with authenticity. 👉 Watch the teaser below or click through to enjoy the full interview: https://lnkd.in/efS6eCY8 #D2Bites #SocialMediaMarketing #SocialMediaTips LinkedIn for Marketing Laura Lentchitsky

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Transcript

I start the whipper. I don't know if I started. Welcome to D2 Bytes, a show where a guest and I serve up quick conversations over snacks. My guest today is social media maven Vijaya Singh. Happy to be here. Vijay, you just came out with a new social media content CHEAT SHEET. Can you tell us about that? A lot of times when we're talking to clients, they are budget conscious, which is understandable and so because their budget. Branches, they're thinking, ohh, we have this great video, can we just put it across everything that we own? Cause let's put it on our website, let's put it on LinkedIn, let's throw it on Instagram, that kind of thing. It's our job to guide them and to let them know that while we want to repurpose content because we also want to be mindful of their budgets, we have to think through the purpose of the content, the purpose of their audience and the purpose of the platform that they're on. So the CHEAT SHEET really is meant to be a little bit of a guidance. The clients as they're like, thinking through what content pieces they have that are coming from sources that aren't us and how they may want to parse it out across their channels and how we can help guide them. There's been a big tone shift in social media in the last five years with a lot of brands just becoming a little bit more casual. Do you see a space for that in in healthcare and in Med tech of showing more more personality and appealing more to younger people? I think if healthcare, pharma, medtech wants to start appealing to millennials, let's say millennials, because previously a lot of like the products we work with can be from like Boomer to maybe Genex a little. So if we're trying to appeal to millennial and Gen. Z's and even maybe Gen. Alpha, then I think there is like room to grow. And I think healthcare, pharma medtech, it's always like a little bit behind everyone else and you have to catch up, especially since like millennials. For instance, who have been on social media their whole lives. So authenticity is key because we can tell if there's a trend that is. Really popular with people, but you know for a fact that this isn't something authentically like your brand would participate in. Don't try to make it happen. Don't force, don't force it exactly. Megan the Stallion has a song out right now with a Japanese artist, and there's a dance that goes with it. Duolingo can do that dance because Duolingo's brand is they're going to do every trend possible because Duolingo behaves like a person, not necessarily a brand. The Pfizers of the world cannot say go to their CEO and say, hey, can you do this Megan the Stallion dance? And like, because no one, everyone's going to be like, what is this and why are you doing it? So that's kind of what I mean. Where do you see the most opportunity with social media now and with brands? I think it definitely depends on. Who you are. So let's talk about the Med tech space that we're in. And I think a lot of the times when we're thinking through Med tech, we're thinking BB and when we're thinking BB, the place to be is LinkedIn. You have to think about what works on LinkedIn and then like what will work for your target audience and maybe your target audience cares that you went to a conference, but they care more about what's in your pipeline, what's coming up as far as like. The service that you're offering or the product that you're making.

Nadine Anderson

Sr. Project Coordinator at D2 Creative

3mo

Great insights, Vijaya S.! Loved your take on balancing authenticity with trends and tailoring content for each platform. Another great episode!

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In this episode of D2 Bites, Vijaya S. shares insights on how to get the most out of your content on #socialmedia. She talks about the importance of tailoring your content to each platform, repurposing strategically, and the big opportunity for #MedTech brands to connect on LinkedIn. Plus, Vijaya dives into the shift towards more authentic, casual social media in healthcare and how brands can balance trends with authenticity. 👉 Watch the teaser below or click through to enjoy the full interview: https://lnkd.in/efS6eCY8 #D2Bites #SocialMediaMarketing #SocialMediaTips LinkedIn for Marketing Laura Lentchitsky
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