Dabur International Ltd’s Post

How Cadbury's Oreo Conquered the Indian Market! When Oreo, Cadbury’s cookie brand, entered the Indian market, it faced the challenge of competing with established brands like Britannia and Parle. However, Oreo quickly carved out a significant presence and built a strong connection with Indian consumers. Oreo India's "Daily Dunks," crafted by Interface Communications, turned daily news into playful, Oreo-themed content. With a unique, Oreo-ish twist on current events, drawing in their online community with engaging posts. The result? A surge in interest, likes, comments, and conversations, bringing Oreo closer to fans than ever before. Within just three months, Oreo India added over 788,137 fans. Oreo’s ability to adapt to the local market and connect with consumers culturally has been crucial to their dominance in the Indian market. . #innovation #management #creativity #marketing #successstories #success #branding #marketingstories #strategy #business #inspiration #motivation #digitalmarketing

"जीरा का जादू, हाजमोला का कमाल। पियो और पचाओ, हर सिप में नया धमाल।" 🤓 Dabur India Limited has made a significant entry into the ready-to-drink market with the launch of Hajmola Jeera. Known for its distinctive chatpata flavor, Hajmola has long been favored by Indian consumers. This new product aims to leverage Hajmola's strong brand identity. Hajmola Jeera is positioned uniquely in this space. It is packaged in a convenient 150 ml PET bottle priced at Rs 10, offering a blend of tangy jeera (cumin) flavor with Hajmola's well-known chatpata taste. This launch signifies Dabur's strategic move to cater to evolving consumer preferences for ethnic flavors in a ready-to-drink format The initial reception of Hajmola Jeera has been highly positive. The product has quickly gained popularity, leading to fast sales and shortages at distribution depots due to high demand. Leveraging its extensive distribution network and skilled sales team, Dabur ensures broad availability across diverse markets. For Dabur India Limited, the introduction of Hajmola Jeera marks not only an expansion into a promising market segment but also underscores its commitment to innovation and meeting consumer demands. As the beverage industry continues to evolve, Hajmola Jeera is positioned to carve out its niche, offering consumers a taste of tradition with modern convenience. At last I would like to conclude that Dabur's Hajmola Jeera showcases the company's ability to adapt to changing market dynamics while delivering flavors that resonate with Indian consumers, reinforcing its legacy of quality and innovation. #Dabur #Hajmola #fmcg #Marketing #branding #HajmolaJeera #ReadyToDrink #EthnicFlavors #DaburIndia #ChatpataTaste #BeverageInnovation #IndianFlavors #ConsumerChoice #DrinkLocal #RefreshingTradition #Brandmanagement

Your behavior is your decision. Let's make it a positive one. Shifting Mindsets, Changing Outcomes " Our Partnership with Dabur International Ltd" "Inspired by our journey with Dabur? Let's transform your business together." #GrowthMindset #AgileMindset #VUCA #changemanagement #ProfessionalDevelopment #ContinuousLearning

"Thrilled to had the opportunity to embark on an insightful industrial visit to Dabur, a leading FMCG company, organized by DMTIMS | PGDM . Witnessing firsthand the intricate processes and innovative practices behind Dabur's renowned products was truly enlightening. Engaging with industry professionals, I gained valuable insights into the dynamic landscape of FMCG and its evolving trends. This experience has further fueled my passion for pursuing a career in this dynamic sector. Grateful for the opportunity and eager to apply the knowledge gained to future endeavors. #IndustrialVisit #FMCG #Dabur #ProfessionalDevelopment"

If someone asks me "how you can crack the Indian market" in one line❓ My answer would be 'provide value' and make an 'emotional connection' through your brand. ❤️ ✅ This is applicable for all the type of products be it a product on a 'lower price segment' or a 'premium product'. ✨✨ ✅ An Indian consumer looks for a value in even Rs.1 or Rs.2 'SKU' (Stock Keeping Unit). 💯 ✅ Once you are able to make a 'brand' with which people can connect, you can sell several products under one umbrella. ☂️ What are your thoughts about this? 🤔 #fmcg #nestle #brand Nestlé Nestle India Suresh Narayanan Bharath Mandhyan Kanishkaa Rajan Mahendra Bharathi Ishita Saxena

𝐂𝐫𝐮𝐧𝐜𝐡 𝐓𝐢𝐦𝐞: 𝐓𝐡𝐞 𝐑𝐚𝐜𝐞 𝐟𝐨𝐫 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐁𝐢𝐬𝐜𝐮𝐢𝐭 𝐓𝐡𝐞 𝐁𝐚𝐭𝐭𝐥𝐞 𝐟𝐨𝐫 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐂𝐫𝐞𝐚𝐦 𝐁𝐢𝐬𝐜𝐮𝐢𝐭 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐖𝐡𝐨'𝐬 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐫𝐮𝐧𝐜𝐡? The cream biscuit market in India is a highly competitive and dynamic space, with leading brands fiercely battling for market share. A recent breakdown reveals that ITC Limited has taken the largest slice, commanding 35% of the market. With its offerings like Dark Fantasy and Bounce, ITC has capitalized on its distribution network and innovative flavors to stay ahead. Hot on ITC’s heels is Britannia, holding 28% of the market. The company’s popular products like Treat and Tiger Cream Biscuits have become household names, especially among budget-conscious consumers. Britannia’s strong brand equity and widespread availability have contributed to its substantial presence. Parle, another major player, shares a 15% market share, offering products such as Magix and Hide & Seek Creme. Their extensive rural reach plays a pivotal role in competing with the big brands. Mondelez International, globally known for its Oreo biscuits, secures 7% of the cream biscuit market in India. Oreo’s unique positioning as a premium biscuit, along with effective marketing, has helped the brand carve out a niche. The “others” category, constituting 15%, shows that smaller brands are still holding significant ground in a diverse market that values variety and local flavors. 𝐃𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐈𝐧𝐝𝐢𝐚: 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐬 Understanding Consumer Preferences: India’s diverse population has varying taste preferences, which means brands must offer a range of flavors to cater to local tastes. Pricing Matters: Affordability plays a huge role in market penetration. Brands like Britannia and Parle benefit from their affordable, everyday products. Innovation in Flavors and Packaging: ITC has gained a competitive edge through its premium offerings and differentiated packaging, attracting both children and adults alike. 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐍𝐞𝐭𝐰𝐨𝐫𝐤: Success in the Indian market is strongly tied to a robust distribution network, which is why ITC and Britannia dominate the scene. As the biscuit industry continues to evolve, the key to success will lie in innovation, strategic marketing, and understanding the pulse of the Indian consumer. #FMCG #Biscuits #MarketShare #BrandStrategy #ConsumerGoods #rajapillai BRITANIA FOODS LTD ITC Foods Limited Parle Products Pvt. Ltd Mondelēz International

Witnessed a marketing masterpiece from Cadbury Gifting India 5 Star! 🎯 Their '#MakeAIMediocreAgain' campaign hit’s different. While everyone's hyping up AI, they're cleverly telling us to slow down and embrace our human pace. And the timing? #Perfect! What makes it brilliant: They actually built server farms to make AI worse – turning their famous 'Do Nothing' tagline into a cultural movement. At a time when we're all feeling the pressure to keep up with AI, Cadbury isn't just selling the chocolate(5 Star) – they're selling permission to take a breather. Props to Ogilvy India for reading the room so well. They didn't just create an ad; they tapped into exactly what Gen Z and millennials are feeling about tech burnouts. This is how you turn a simple chocolate bar campaign into a conversation that matters! 🍫 #MarketingStrategy #BrandingDoneRight #CadburyIndia

Coca-Cola and Jubilant Bhartia Join Forces 🤝 Coca-Cola is set to sell a 40% stake in Hindustan Coca-Cola Beverages (HCCB) to the Jubilant Bhartia Group. This strategic partnership aims to strengthen Coca-Cola's position in the Indian market and leverage Jubilant's expertise in the food and beverage industry. This deal is expected to accelerate growth, innovation, and customer satisfaction in the Indian beverage market. #CocaCola #JubilantBhartia #HCCB #India #Business #Partnership Jaipuria School of Business, Ghaziabad Dr.Rajeev Mathew

Nestlé and PepsiCo have been accused of selling sub-standard products in poor countries... like India. And people on social media are outraged. But will this outrage have any effect? Let's answer it this way: PepsiCo sells a 600 ml cold drink for Rs. 40. If they start selling it for Rs. 500 (but better quality), will you buy it? Of course not! Indians possess a very small ticket size, but they feel entitled to high end luxury. Tell me, how are companies like Nestle and PepsiCo supposed to work on India with this paradox?

"Premiumization Conundrum" for Parle-G By far, India's most favorite biscuits, Parle-G, resonates with everyone's tea (chai breaks). Parle-G in itself is an INR 5,000 crore brand and hence a cash cow for Parle Products Pvt. Ltd. What motivated me to write this post is the presence of the variants of Parle-G. This, to me, seems like a desperate attempt to "premiumize" its consumers. I believe that consumers are having a hard time differentiating between its products like Parle-G Royale and Parle-G Gold (they are touted to be crunchier, among other qualities). In the case of other products like Kismi Parle-G, I believe they are not targeted releases. I feel it's not just Parle-G; other biscuit companies (e.g., Britannia Industries Limited's Good-Day) are caught up in the same conundrum. Just as Parle-G is to Parle, Good-Day is to Britannia. However, one brand that has really been able to "premiumize" its customers is Mondelēz International's Cadbury Dairy Milk. Cadbury Silk has been a revelation and, hence, a case study in itself in the area of brand management. #Brand #Management #Biscuits #ParleG #business #MBA