Morten Buus Dahl’s Post

❓Which of my creatives received the most attention? ❓Which format is the most cost-effective per publisher? ❓How much do I save by eliminating worst-performing formats? 📊 Sonar answers all these questions: Sonar by Adnami measures #attention #data and other #KPIs on your #display #ads, providing you with better insights for better outcomes. Learn more here 👉🏽 https://lnkd.in/db-KAnFv #SonarByAdnami #digitaladvertising

There is a lot of discussion around which approach and methodology to attention measurement is the best. On one side there is a school of vendors who use browser signals in a combination with research to fuel predictive measurement outcomes. On the other side we have companies who argue that human eye tracking delivers the best measurement for attention outcomes. It's almost as having two competing belief systems, seeking the same truth. Having worked in a data and research company for years and now leading Adnami who is also very active in the space of attention, I would honestly say that none of the models are perfect. I would also argue that perfection should not be the end goal either if that goal compromises on scale and putting that data effectively to use to drive real customer value. Reality is that both schools deliver a much better proxy for advertising effectiveness than impressions, CTRs and viewability have ever done. According to IAB's own research, attention is a 7x better proxy for predicting ad recall than viewability. With this in mind, I find it strange that many advanced advertisers today are still stuck in legacy models, where they optimize their media investments after viewable cpm. With Sonar we have created a predictive solution to accurately measure and optimize on attention outcomes. Automated workflows and easy access to data enables ourselves and our clients to easily convert insights in to customer outcomes. At the end of the day, in my humble opinion, that's all that matters.

❓Which of my creatives received the most attention? ❓Which format is the most cost-effective per publisher? ❓How much do I save by eliminating worst-performing formats? 📊 Sonar answers all these questions: Sonar by Adnami measures #attention #data and other #KPIs on your #display #ads, providing you with better insights for better outcomes. Learn more here 👉🏽 https://lnkd.in/eY6bkF6J #SonarByAdnami #digitaladvertising

❓Which of my creatives received the most attention? ❓Which format is the most cost-effective per publisher? ❓How much do I save by eliminating worst-performing formats? 📊 Sonar answers all these questions: Sonar by Adnami measures #attention #data and other #KPIs on your #display #ads, providing you with better insights for better outcomes. Learn more here 👉🏽 https://lnkd.in/eY6bkF6J #SonarByAdnami #digitaladvertising

❓Which of my creatives received the most attention? ❓Which format is the most cost-effective per publisher? ❓How much do I save by eliminating worst-performing formats? 📊 Sonar answers all these questions: Sonar by Adnami measures #attention #data and other #KPIs on your #display #ads, providing you with better insights for better outcomes. Learn more here 👉🏽 https://lnkd.in/eY6bkF6J #SonarByAdnami #digitaladvertising

❓Which of my creatives received the most attention? ❓Which format is the most cost-effective per publisher? ❓How much do I save by eliminating worst-performing formats? 📊 Sonar answers all these questions: Sonar by Adnami measures #attention #data and other #KPIs on your #display #ads, providing you with better insights for better outcomes. Learn more here 👉🏽 https://lnkd.in/eY6bkF6J #SonarByAdnami #digitaladvertising

❓Which of my creatives received the most attention? ❓Which format is the most cost-effective per publisher? ❓How much do I save by eliminating worst-performing formats? 📊 Sonar answers all these questions: Sonar by Adnami measures #attention #data and other #KPIs on your #display #ads, providing you with better insights for better outcomes. Learn more here 👉🏽 https://lnkd.in/eY6bkF6J #SonarByAdnami #digitaladvertising

❓ Which of my creatives received the most attention? ❓ Which format is the most cost-effective per publisher? ❓ How much do I save by eliminating worst-performing formats? 📊 Sonar answers all these questions: Sonar by Adnami measures #attention #data and other #KPIs on your #display #ads, providing you with better insights for better outcomes. Learn more here 👉🏽 https://lnkd.in/eY6bkF6J #SonarByAdnami #digitaladvertising

The AdTech word of the day is … Pre-Roll Ad! A Pre-Roll Ad is a video advertisement that appears directly before an online video. It’s one of the most effective ways to capture viewer attention immediately. Common formats include :15 and :30 second lengths, making it a perfect way to deliver a concise, impactful message. Curious to learn more? Check out the full definition here: https://lnkd.in/eMAGJWPv #AdTech #DigitalAdvertising #VideoAds #fullthrottleai

Is your ad delivery solution underperforming, resulting in missed opportunities and turning off viewers with glitchy transitions and black screens? ➡️ https://lnkd.in/degPBrhR Check out our eGuide, Server-Side Ad Insertion: The Key to Better Ad Delivery, to learn why #SSAI might be the perfect choice for you and what to look for when choosing a solution to elevate your ad business!