DailyMail.com’s Post

We've been lying to ourselves. Well some of us. A great print ad can run on social media and it will still be read. An amazing TV spot can air online, and it will still be watched. Great advertising ideas are very seldom constrained by the medium. Great means it works. Every ad must first grab the attention of a person, and hold it. This is why boring advertising so seldom works. Screw that one exception out of the millions of ads people ignore. If no one notices an ad, it has failed despite the message. We are in the attention business.

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Well, sometimes is good to THINK PINK! 🧠 Way back in the 1960s, Howard Luck Gossage was an American advertising innovator and during the "Mad Men" era, often referred to as "The Socrates of San Francisco". Gossage used humor, intrigue, outrage and imaginative flights of fancy to win his audience’s attention, affection and response. He ran an advertising agency out of a converted firehouse in San Francisco, which became a hub for influential thinkers and creatives of the time. The "ad platform technique" refers to Gossage's innovative approach to advertising, where he emphasized creating one advertisement at a time and carefully evaluating its impact before moving on to the next ad. The key aspects of Gossage's "ad platform technique" include: - Focusing on creating a single, impactful advertisement rather than mass-producing ads - Closely observing the audience's response to each ad before deciding on the next step - Integrating public relations and other media channels to amplify the reach and impact of the advertisements - Prioritizing quality and meaningful engagement over quantity in advertising - Seeing the advertisement as a starting point for a broader campaign message, rather than an end in itself Gossage was considered a visionary in the advertising industry, with ideas and approaches that still have value in the modern advertising practices and principles. The "Think Pink" is one of the innovative and unconventional advertising campaigns for the Fina Oil and Chemical Company with the aim to promote the company's pink-colored gasoline. So, what do you think? #brand #marketing #advertising

Did you catch our new blog post dissecting impactful ads? We looked into popular campaigns and shared key takeaways for each. 🔎 From a spooky spider to Allstate's "Mayhem," it's packed with insights on how to elevate your advertising game. 🚀 Check it out and let us know what you think! #BestAds #AdvertisingTips #AdvertisingImpact #CreativeMarketing

In today's fast-paced digital world, advertising has evolved beyond traditional methods to embrace innovative technologies that captivate audiences in dynamic ways. One such technology that has gained significant traction is advertising through digital screens. At Nadher Media, we understand the power of digital screen advertising and how it can transform your marketing efforts. Check out our blog where we explore the numerous benefits of modern advertising 🚀 https://lnkd.in/dJm497ZG

Why is this ad labeled as offensive? Is it because the child doesn't fit the narrow beauty standards often expected on billboards? Or is it because he challenges conventional notions of what a 'perfect' smile should look like? To me, this ad champions inclusivity and diversity, reminding us that health is more important than perfection. Cheers to the Agency/marketing team for promoting a message that redefines beauty as something real, authentic, and attainable, rather than confined by narrow expectations ;) #NotOffensiveAtAll

It’s the heart of great advertising. — The best ads resonate because they tell stories that matter. — They evoke feelings of joy, nostalgia, or a sense of belonging. — Great advertising understands that behind every statistic is a person looking for a connection. #peoplebehindthenumbers #advertising

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Reach your ideal audience, no matter their interests. AD+ offers placements across a diverse range of premium publishers, including Billboard, TechCrunch, The Hollywood Reporter, and more Book a consultation here: https://lnkd.in/ePZefBzK #advertising #marketing #digitalmarketing #onlineadvertising #adcampaign #brandawareness #reach #engagement