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🚨 MikMak Live Newsroom Update 🚨 Today, I’m joined by my partner-in-crime from our Paris office, Valentin Bayard, our Data Product Manager, to dive into the latest insights on TikTok’s ad traffic and what’s happening outside the US—including potential involvement from the EU Commission. Here’s what the data is telling us right now: 📊 7% of MikMak’s total US paid media traffic is now going to TikTok—marking a return to pre-shutdown levels (January 18). 🏢 Most Fortune 1000 brands are still playing it safe, sending less than 1% of their total paid traffic to TikTok. 🏆 Who’s winning? Alphabet Inc. and Pinterest continue to dominate as brands shift their ad dollars. The big question: When do you think TikTok traffic will return to MikMak’s typical range of 25-35% of total media traffic? Drop your thoughts below! 👇

📱 From the Snap vs. TikTok showdown to Google's pitch for #DV360, last week's #NewFronts set the stage for social platforms to vie for advertisers' attention. Need a quick overview of all the players in competition? From the individual platforms and their capabilities, formats, ad spend and more, our easy 7-page guide breaks it all down. 💡 https://lnkd.in/eNA_YR4D #SocialMedia #SocialVideo

The new YouGov study on the UK Media Landscape landed in my inbox this morning. Big News! (he says marginally sarcastically) YouTube > TikTok... across all age groups. Growing at a faster rate over the last 4 years, and used 42% more than the youngest age range, 18-24. Should you stop advertising on Tik Tok? No. Should you advertise on YouTube if you're not already? Probably. Should we all temper enthusiasm about trendy platforms and not put the TikTactical cart in front of the strategic horse? Definitely. Sure there will be examples when brands have grown significantly on individual platforms, but I'd be willing to bet they have a larger, full channel plans rumbling behind the hype. Download the report here: https://rb.gy/omm86t

|| The Fate of TikTok || According to The Wall Street Journal, legacy media companies are increasingly joining TikTok to connect with younger audiences, with 39% of adults under 30 regularly getting their news from the platform. This highlights just how critical video content has become for reaching and engaging consumers. I’d love to hear your thoughts! What strategies or experiences have you found effective for using video to enhance consumer engagement—whether it’s on TikTok or elsewhere? #DigitalMarketing #VideoContent #ConsumerEngagement #MarketingTrends https://lnkd.in/gMWbKShZ

Reddit is a gold mine for research for ad creative messaging, and angles yet most marketers sleep on it The biggest mistake I see people make with ad creative research on reddit is not knowing what it is they are looking for There are single posts that can give you an in-depth understanding of your customer in a matter of minutes In this weeks video I break down the ad building blocks and how we find infinite ideas for messaging using Reddit 🔗 Link in first comment to full video

Excited for these launches with Integral Ad Science. Reddit, Inc. continues to double down into brand safety and suitability for our advertisers while other platforms are taking steps backwards from investing in better quality content moderation. Brand safety tools and partnerships are good steps and levers for advertisers and their business and I'm glad to see us increase our commitment. Learn more here: https://lnkd.in/eM_ydahq

Why Social Media Needs ID Verification NOW In this video, we explore the urgent need for social media platforms to implement ID verification. Discover how this could transform user safety, reduce ad costs, and ensure age-appropriate access for younger audiences. Join the conversation on social media regulation! #SocialMediaSafety #IDVerification #AgeRestrictions #UserAuthentication #DigitalSafety #SocialMediaReform #OnlineSecurity #YouthProtection #SocialMediaDiscussion #AdRevenue

Reddit, Inc. is the best kept secret for publishers and audience development managers - with almost 83 million daily active users and growing, Reddit is an untapped source of story and content ideas. On July 31st we're hosting a webinar with Gabriel Sands or Reddit to discuss the type of content publishers can source, how to find relevant Reddit content within NewsWhip and Reddit’s latest developments for media publishers. more details here https://lnkd.in/eDXEGaT4

This image highlights the contrast between traditional and social media.The microphone symbolizes "Old Media," which refers to conventional platforms like newspapers, radio, and television—static and fixed in their approach. On the other hand, "Social Media" signifies the digital age of communication, characterized by dynamic and interactive platforms such as Facebook, Twitter, and Instagram. The distinction illustrates how media consumption has evolved from one-way communication (old media) to two-way, participatory communication (social media). #OldMediaVsNewMedia #DigitalRevolution #SocialMedia #TraditionalMedia #MediaEvolution #DigitalMarketing #SocialMediaMarketing #ModernCommunication #MediaTransformation#vCodeTechnologies

Have you been tuned in to Bloomberg TV? Recently, Lisa Utzschneider, CEO of Integral Ad Science (IAS) joined Caroline Hyde and Edward Ludlow in the studio to talk about about independent measurement in the realm of digital advertising. Highlighting IAS’s commitment to addressing brand safety and suitability, Lisa touched on the state of social advertising and the work they’re doing with the likes of Meta, Instagram, TikTok, and Snap to promote transparent and suitable content. Watch the full segment, in case you missed it, to learn more:  https://lnkd.in/eSAxCf4s #IntegralAdScience #BloombergTechnology #BrandSafety