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~90% of qualified leads are lost if they inquired with a non-native language, here's a quick solution to win them back: (this is especially painful if you operate in multiple geographies and/or have a global sales team) Instead of: - Asking a colleague to translate - Waiting for timezone delayed responses - Copying and pasting into Google Translate You can now leverage an AI agent 1. Instant responses in the lead's native language, 24/7 2️. Consistent brand messaging across all markets and time zones 3️. Scalability for easy expansion into new markets Now, you can respond in minutes vs hours, save costs on staffing and scale geographically without the need to hire bi-lingual reps for every role. Do you have a business with lots of multilingual inquiries? Rhonda Gazaway Andre Sharpe Fatima K. Flip Howard Javier García Iza Andre Chong Chelsea Perino Therese Reyes-Hilario Hans Leijten Dan Zakai Wilco Wijnbergen Iwona Barszcz Rebekah Murphy

# Product Breakdown Series - Day 5- # Koo App: The Local Social Network Challenge 🐦🌍 ## Product Overview 🚀 Koo, launched in 2020 as India's answer to Twitter, positioned itself as a multilingual microblogging platform celebrating local languages and cultural diversity. ## Initial Value Proposition 💫 - Multilingual microblogging platform - Focus on regional language users - "Made in India" social network - Vocal for local initiative support ## Target Demographics 🎯 ### 1. Primary Users - Regional language speakers - First-time social media users - Tier 2/3 city residents ### 2. Content Creators - Regional influencers - Local celebrities - Vernacular content producers - Political figures ### 3. Organizations - Government bodies - Regional media outlets - Local businesses - Cultural organizations ## Core Features 🛠️ - Multilingual interface - Language translation - Voice-based posting - Self-verification system - Hashtag-based trending - Regional content discovery ## Challenges That Led to Decline 📉 ### 1. User Engagement Issues 👥 - Low daily active users - Limited viral content - Weak network effects - Echo chamber formation ### 2. Platform Economics 💰 - Unsustainable burn rate - Limited monetization avenues - Poor advertiser interest - High customer acquisition costs ### 3. Competition Management 🏆 - Twitter's strong presence - WhatsApp's dominance - Instagram's regional push - ShareChat's market share ## Strategic Missteps 🚧 ### 1. Market Positioning - Unclear differentiation - Over-reliance on patriotic sentiment - Limited global appeal - Narrow use-case scenarios ### 2. Growth Strategy - Artificial user growth - Limited organic engagement ## Why Koo Struggled 📊 ### 1. Network Effect Failure 🌐 - Unable to achieve critical mass - Limited influential user adoption - Poor content quality - Weak community engagement ### 2. Business Model Weakness 💼 - Unclear revenue streams - High operational costs - Limited advertiser interest ## Key Lessons Learned 📚 ### 1. Product Development - Innovation over imitation - User experience priority ### 2. Market Strategy - Organic growth importance - Community building focus - Clear differentiation need ## Future Implications 🔮 ### 1. Regional Social Networks - Need for unique value proposition - Clear differentiation strategy ### 2. Market Opportunities - Vernacular content demand - Local community needs ## Strategic Recommendations 💡 ### 1. Platform Evolution - Focus on unique features - Build strong communities - Improve user experience ### 2. Market Approach - Target specific niches - Build genuine engagement - Create value differentiators - Foster authentic growth ## Conclusion 🎯 Koo's journey illustrates: - Local platform challenges - Innovation importance - Community building necessity.

🌟 Exciting News for Businesses! 🌟 At the recent global Conversations event in Sao Paulo, Meta CEO Mark Zuckerberg unveiled groundbreaking AI features for WhatsApp Business that promise to elevate customer interactions like never before! 📈🤖 Here’s a quick rundown of what’s in store: 🔹 Revolutionizing Customer Support: Say goodbye to long wait times! With AI-driven support, businesses can effortlessly address customer queries about product catalogs and FAQs. The pilot program is already being tested in India and Singapore and will soon expand to Brazil! 🌍 🔹 AI-Generated Ads: Create compelling ads for Facebook and Instagram that start conversations directly through WhatsApp! Your marketing campaigns will be more interactive and targeted than ever! 💬🎯 🔹 Transparency is Key: AI-generated messages will be clearly marked to ensure customers know they’re chatting with a bot! And if a human is needed, the AI will seamlessly step back. 🔄 🔹 Targeted Messaging: No more guesswork! Leverage AI for precision messaging to specific customer segments, utilizing Meta’s Ads Manager for audience recommendations. 📊🚀 🔹 Free Access for All: Better news? These innovative AI tools are available at NO cost! Empower your business with these advanced capabilities without breaking the bank! 💰✨ With these enhancements, businesses can achieve automation, boost customer support, and cultivate more personalized communication with clients. Get ready to transform your business relationships! 🌐💡 #AI #WhatsAppBusiness #Meta #CustomerEngagement #DigitalMarketing #BusinessInnovation #Automation #MarketingStrategy #CustomerSupport #BusinessGrowth #MetaAI

Everyone thinks Mondays are the worst day to post on LinkedIn. But I found something surprising. Here's what I did: ↳I exported the last year of content from LinkedIn Analytics. ↳Then, I opened ChatGPT 4 and uploaded the Excel sheet. ↳I prompted: "Act as a data analyst. Analyze my last 1-year of LinkedIn posts. Suggest the best posting times and days." The results were eye-opening. →Monday: Posts on Monday have the highest average engagements (27) and impressions (2202). →Tuesday and Wednesday: These days also perform relatively well, with moderate engagements and impressions. →Thursday to Saturday: Engagement and impressions gradually decline, with Saturday having the lowest averages. To determine the best time, it looked at when posts received the most engagement during the day. →Morning: Between 9 AM and 11 AM (most users start their day and check LinkedIn). →Afternoon: Between 1 PM and 3 PM (post-lunch break, people often browse social media). →Early Evening: Between 5 PM and 7 PM (wrapping up work and checking LinkedIn before the day ends). 3 things to consider for your LinkedIn posting strategy: 1. Day of the Week - Mondays are surprisingly effective. - Mid-week posts also do well. - Avoid weekends if possible. 2. Time of Day - Morning posts catch early risers. - Afternoon posts hit the post-lunch crowd. - Early evening posts catch people winding down. 3. Consistency - Regular posting builds engagement. - Analyze your own data for patterns. - Adjust your strategy as needed. You're not just posting content, you're optimizing for engagement. A well-timed post can boost your visibility and reach. A poorly-timed post might go unnoticed. Choose your posting times wisely. IIDE - The Digital School Internshala Digitas Australia Zib Digital New Zealand London School of DIGITAL BUSINESS UAE Digital #linkedin #socialmedia #socialmediamarketing #digitalmarketing #chatgpt #content

#Positive impacts from the #initiatives: 1) Combatting #Fake News: The development of a #WhatsApp chatbot in collaboration with Meta Platforms Inc (#Meta) aims to counter the spread of fake #news and #defamatory content on the platform. This will help users verify the #authenticity of information shared on WhatsApp, contributing to a more informed and #reliable online #environment. 2) #Efficiency: Users will receive verification responses from the #chatbot within one or two minutes, enhancing the efficiency of fact-checking processes and enabling timely interventions to prevent the spread of misinformation. 3) High Standards: The verification responses by the chatbot will be based on reports from the #JomCheck group, which includes reputable non-governmental organizations like #MyCheck from #Bernama. This ensures that the verification process maintains high standards of #accuracy and #reliability. 4) #Language Accessibility: The WhatsApp chatbot will be capable of providing responses and feedback in multiple languages, including #Malay, #English, #Chinese, and #Tamil, catering to the diverse #linguistic needs of users in #Malaysia. 5) Enhanced #Coverage: The agreement among six mobile network operators (#MNOs) to share network infrastructure will lead to enhanced and comprehensive user coverage. This will improve #connectivity in various areas, including #highways, public #universities, #hospitals, #stadiums, #tourist attractions, #military camps, #police quarters, and #celebration areas. 6) Improved #Network Sharing Framework: The network and infrastructure-sharing framework established by the MNOs will ensure equal coverage in identified areas, promoting cooperation among industry players and optimizing resource utilization. 7) Progress: Significant progress has already been made, with over 70% progress in implementing the network-sharing framework. This indicates efficient collaboration and implementation efforts by the involved parties. 8) #Future Prospects: Discussions with telecommunication companies to establish a Rahmah 5G plan tailored for students in the country highlight efforts to address specific needs, such as providing access to high-speed internet connectivity for educational purposes. This initiative can potentially enhance #learning opportunities and digital inclusion for #students nationwide. https://lnkd.in/gk7Zcxqh

Hello #connections! We are #hiring for #bulgarian speaking Personalized Internet Assessors in #bulgaria 💡 Why US We help companies test and improve machine learning models via our global AI Community of 1 million+ annotators and linguists. Our proprietary AI training platform handles all data types (text, images, audio, video and geo) across 500+ languages and dialects. Our AI Data Solutions vastly enhance AI systems across a range of applications from advanced smart products, to better search results, to expanded speech recognition, to more human-like bot interactions and so much more ✅ Job Description In this role, you'll assess online search results to enhance their quality. You'll analyze and rate content relevance to search terms, while also reviewing language for grammar, tone, and cultural appropriateness. Your contribution improves a major search engine's quality by evaluating web content using your PC and smartphone. We're searching for individuals who are passionate about social media and regular users of Gmail. This remote position requires ownership and daily use of a smartphone and familiarity with various social media platforms and Google products. Your reliability, adaptability, and adherence to guidelines are key. This role offers the freedom to work remotely, allowing you to set your hours based on task availability. Payment is based on completed tasks, with potential for higher earnings based on productivity. ✅ Requirements ✓ Proficiency in both written and verbal English & Bulgarian ✓ Residency in Bulgaria  for the past 5 consecutive years ✓ Ownership and regular use of a smartphone (Android V5 or higher or iPhone running iOS version 14.0 or higher) and a desktop/laptop with internet connection at your expense. ✓ Gmail as your primary email account ✓ Familiarity with current and historical business, media, sport, news, social media and cultural affairs in your country of residency. ✓ Experience in navigating web browsers and smartphone apps for content interaction. ✓ Understanding of various social media environments, including memes, virality, and trends. *Successful applicants will undergo a standard recruitment process, including an open book assessment and an ID verification. The role involves occasional quality assurance checks and offers long-term. 📌 Reminder Please make sure that your device location is set up properly when creating an account on our website so we can validate your country of residence. In case you have a VPN turned on, please turn it off and refresh the page just so we can validate your IP & render a personalized experience. ➡️ APPLY HERE: https://lnkd.in/gxHTDyxP

🌟🚀 Exciting News for Businesses! 🚀🌟 Meta CEO Mark Zuckerberg just unveiled revolutionary AI features for WhatsApp Business at the global Conversations event in São Paulo! 🎉✨ These game-changing tools are set to transform the way businesses interact with their customers! Here's what you need to know: 🤖 **AI-Driven Customer Support**: Say goodbye to long wait times! Businesses can now offer tailored support for customer inquiries through AI, starting with select merchants in India and Singapore. 🇮🇳🇸🇬 📢 **AI-Generated Ads**: Create interactive ads on Facebook and Instagram that kickstart conversations on WhatsApp! Connect with your customers like never before. 💬📈 🔍 **Transparency & Automation**: Rest easy knowing your customers will be informed when chatting with AI. Plus, businesses can easily automate responses while keeping the option open for human support! 🤝👍 🎯 **Targeted Messaging**: Focus on the right audiences! With AI-powered recommendations from Meta’s Ads Manager, businesses can engage specific customer segments more effectively. 🎯 💰 **Free Access**: No budget worries here! All these amazing AI features are available at no extra cost, empowering merchants to deliver top-notch service without breaking the bank. 💵🚀 Don't miss out on these groundbreaking features that promise to elevate customer interactions! Ready to take your business to the next level? Let us know your thoughts in the comments! 💬👇 #MetaAI #WhatsAppBusiness #CustomerEngagement #DigitalMarketing #Innovation #BusinessGrowth #AI #MetaZuckerberg #SmallBusinessSupport #TechForGood2024-09-06T14:01:46.000Z

Remember the days of endless WhatsApp scrolls, lost in a sea of messages? Those days are numbered, thanks to Meta AI – your new productivity powerhouse. 💪 𝗠𝗲𝘁𝗮 𝗔𝗜 𝗶𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽 𝗳𝗿𝗼𝗺 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝗰𝗵𝗮𝘁 𝗮𝗽𝗽 𝗶𝗻𝘁𝗼 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁. Here's how Meta AI is revolutionizing WhatsApp for business: 𝟭. 𝗖𝗼𝗻𝗾𝘂𝗲𝗿 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝗹𝗼𝗮𝗱: Summarize lengthy messages in seconds. 𝟮. 𝗕𝗿𝗲𝗮𝗸 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗕𝗮𝗿𝗿𝗶𝗲𝗿𝘀: Translate conversations with ease. 𝟯. 𝗙𝗶𝗻𝗱 𝗔𝗻𝘀𝘄𝗲𝗿𝘀 𝗙𝗮𝘀𝘁: Get instant responses to complex questions. 𝟰. 𝗜𝗴𝗻𝗶𝘁𝗲 𝗬𝗼𝘂𝗿 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆: Brainstorm ideas and generate content on the go. 𝟱.𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝗠𝗲𝗲𝘁𝗶𝗻𝗴𝘀: Create and share organized agendas effortlessly. 𝟲. 𝗖𝗿𝗮𝗳𝘁 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀: Generate slide decks with AI-powered suggestions. 𝟳. 𝗦𝘁𝗮𝘆 𝗼𝗻 𝗧𝗼𝗽 𝗼𝗳 𝗧𝗮𝘀𝗸𝘀: Build to-do lists and track progress. 𝟴. 𝗘𝗳𝗳𝗼𝗿𝘁𝗹𝗲𝘀𝘀 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Draft professional emails in a flash. 𝟵. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲: Schedule appointments and send follow-up messages. 𝟭𝟬. 𝗦𝘁𝗮𝘆 𝗜𝗻𝗳𝗼𝗿𝗺𝗲𝗱: Curate personalized news feeds for industry updates and trends. Don't let WhatsApp become a time-suck. Let Meta AI transform it into your secret weapon for success. Let Meta AI streamline your workflow and supercharge your productivity! #WhatsApp #Productivity #AI #BusinessGrowth #CustomerService

𝗖𝗮𝗻 𝗬𝗼𝘂 𝗨𝗻𝗹𝗼𝗰𝗸 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀 𝗯𝘆 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗦𝘁𝘆𝗹𝗲? 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗠𝘆𝗻𝘁𝗿𝗮’𝘀 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗮𝗿𝘆 𝗩𝗼𝗴𝘂𝗲𝗮𝗯𝘂𝗹𝗮𝗿𝘆 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻! Ever thought your linguistic flair could earn you shopping discounts? 𝗠𝘆𝗻𝘁𝗿𝗮’𝘀 𝗪𝗼𝗿𝗹𝗱 𝗪𝗶𝗱𝗲 𝗩𝗼𝗴𝘂𝗲𝗮𝗯𝘂𝗹𝗮𝗿𝘆 campaign, a groundbreaking blend of AI, cultural appreciation, and WhatsApp, has made it possible!  Here is why this initiative is more than just another sale—it’s a global, tech-powered shopping experience like no other. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗠𝘆𝗻𝘁𝗿𝗮’𝘀 𝗩𝗼𝗴𝘂𝗲𝗮𝗯𝘂𝗹𝗮𝗿𝘆? Myntra Vogueabulary is the world’s first AI-led foreign language detection campaign. Exclusively on WhatsApp, it rewards you for speaking native phrases of international brands' home countries, combining fashion, fun, and technology in a seamless, interactive journey. Where each brand is paired with a simple phrase in the brand's native language like you might say "Guten Tag" ( German ) for Adidas or "Bonjour" (French) for MANGO 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 This campaign is backed by icons like Ahilya Bamroo and travel influencers, leveraging global networks to amplify its reach. It redefines experiential marketing by: • Gamifying shopping with AI-driven personalization. • Fostering cultural appreciation through multilingual engagement. • Integrating WhatsApp’s ubiquity for accessibility and scale. • The result? A blueprint for future retail innovation that merges tech, culture, and engagement like never before. 𝗙𝗶𝗻𝗮𝗹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 With World Wide Vogueabulary, Myntra doesn’t just sell fashion; it celebrates global diversity. What if the future of shopping lies in the fusion of culture, technology, and personalization? Are we ready to embrace this transformation? #Myntra #Innovation #ExperientialMarketing #AI #CulturalDiversity