DAIVID 🦩’s Post

Jingle sells : If you buy Christmas presents based on having seen an ad, this is what has happened, via the DAIVID Creative Effectiveness Process 👀 > ❤️ > 🧠 > 💸 * Attention! You've had your bells jingled by the creative... * Emotions! Then it's hit you in the feels like Boxing Day indigestion... * Memory! Because of the strength of that, you remember the experience as a whole... * Action! And as sure as we're saying yes to a 2nd eggnog, it is this memory that impacts your likelihood to buy. Now get on with it. 25 shopping days until Christmas! #CreativeEffectiveness

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