DAIVID 🦩’s Post

#Emotions day on a Tuesday. We've just got off a call with a bank and it was amazing to see that a suite of their content all had the same emotional signature: Warmth and Trust. Why is that important? Well firstly, Trust a powerful calling card for financial institutions. Next, the consistency of it across comms shows that this is the message constantly presented to customers and potential customers. That's a strong superpower in a sector where getting people to change providers is notoriously difficult. Finally, it reminded me of the research we undertook with WARC in Cannes this year to see which emotions were most associated with LIONS 'Enduring Icons'. And there they are: Warmth, Trust and Knowledge. The type of emotions you might associate with friendship. This is just one of the many things we've been able decipher about emotional response to sectors/platfomrs and players in them. Hit us up if you want to get emotional before Christmas. #CreativeEffectiveness

  • logo, company name
Greg Jarboe

★YouTube Guru★Video Marketing Expert★President and Co-founder of SEO-PR, an Award-Winning Content Marketing Agency

2w

Insightful

Like
Reply

To view or add a comment, sign in

Explore topics