DAIVID 🦩’s Post

Our CGO, Barney Worfolk Smith 🦩here in Digiday on the topic of generative AI in ad creative. Our view is that there always needs to be a hand on the AI rudder, mirroring the realities of the creative process. Choppy seas ahead for sure, though. Thanks for having us Marty Swant

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Despite the technical feats, AI-generated content has gained both eager devotees and harsh critics. Depending who you ask, the category’s a powerful new form of creativity, underwhelming “AI slop,” or an IP-stealing job-killer. However, the question is, which of these viewpoints will be the one to stick. In the coming year, those tools and others from companies like TikTok, Meta and Amazon could see more adoption with users, influencers and advertisers. Better results and lower costs could lead to a surge in AI-generated content for users and businesses alike. However, it’s unclear how regulations and litigation related to copyright issues could impact innovation, adoption and creation in 2025. In this piece by Marty Swant, we speak to Lindsay Brillson of Pika, Kevan Yalowitz of Accenture, Jon Morgenstern of VaynerMedia, Barney Worfolk Smith 🦩 of DAIVID 🦩, and Andrew Frank of Gartner. Read the full story here: https://lnkd.in/ecvh9Qbz

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