Dan Dry’s Post

A demand-side platform (DSP) is a type of ad tech software that allows you to purchase advertising using automation and big data to make real-time bidding decisions at scale. In this edition of Plain Talk, Mary Kate Reed breaks down how to choose the one that is right for your brand and why all DSPs are not created equal. https://lnkd.in/eHGuGMW9 #DemandSidePlatform #DSP #DigitalAdvertising

🌟 Exciting News from Nexx360! 🌟 We're proud to share that our insights on traffic shaping in digital advertising have been featured in Marketing Performance World. In the article, we discuss innovative strategies for publishers to effectively manage their bidstream. 🚀 At Nexx360, we're committed to empowering publishers through advanced server-side solutions. Our technology not only streamlines the ad bidding process but also enhances ad delivery efficiency. By reducing latency and improving ad load times, our server-side platform ensures that publishers can maximize their ad revenue without compromising user experience. This strategic approach to traffic shaping allows for a more targeted and effective advertising strategy, minimizing waste and maximizing results. Read the full article 👉 https://lnkd.in/eU-axn9U #AdTech #ServerSide #MarketingPerformance

Are you ready to take control of your advertising operations? Our latest blog explores the significant impact of white-label SSPs in enhancing programmatic advertising. Dive deeper into the benefits that offer a white-label model and learn how you can leverage these products to drive your business success: https://lnkd.in/dewje7QM #adtech #programmatic #digitalmarketing #BidsCube

🚀 Direct Programmatic vs. Traditional Advertising: Which is Right for You? The digital advertising landscape is rapidly evolving, and publishers must balance Direct Programmatic and Traditional Advertising to maximize their ad revenue. 🤔 In our latest blog post, we dive into the pros and cons of both approaches, helping you understand: 👉 How Direct Programmatic offers automation and scale 🔄 👉 Why Traditional Advertising Provides Control and Premium Partnerships 🤝 👉 The key to finding the right balance for your ad strategy ⚖️ Would you be ready to optimize your ad revenue and stay competitive? Check out the full post for insights! Read here: https://lnkd.in/dZFeiTyi #AdTech #ProgrammaticAdvertising #DigitalAdvertising #PublisherTips #AdRevenue #Waytogrow

Supply-side platforms (SSPs) have been pivotal in reshaping the digital advertising landscape since the early 2000s. Our latest article unpacks the fascinating world of SSPs and ad exchanges, exploring how they empower publishers and advertisers alike. Learn how SSPs automate inventory sales, fine-tune monetisation strategies, and safeguard brand integrity to drive revenue growth. Intrigued? Make sure to read the full article for a deeper understanding: https://lnkd.in/dJFge7qh #ssp #supplysideplatform #adexchange #adtech #martech

More than any time in recent memory, it feels like we’re at a pivotal moment in the world of programmatic advertising and the open web. While this moment feels heavy in many ways, the good news is that we can hit the reset button on things that have been plaguing our space for a long time. Butler/Till's Scott Ensign explores the path forward for a chance to find the collective win by letting go of the frameworks of the past in his op-ed. #programmatic #advertising #digitalmarketing

The advertising industry is on the brink of a monumental milestone. Global ad revenue is forecasted to reach $1 trillion sooner than expected, a significant leap that highlights the dynamic and rapidly evolving nature of the digital advertising landscape. This blog delves into the factors contributing to this growth, the implications for advertisers and publishers, and what to expect in the coming years. #AdTech #BoostEngagement #GrowYourAudience #MaximizeReturns #DataDrivenMonetization #FutureProofMonetization #MediaOwners #DigitalEntrepreneurs #ContentCreators #PublishersNetwork #AdOpsSpecialist #MarketingManagers #ContentMonetization #YieldOptimization #RevenueGeneration #MonetizeYourContent #AdTechSolutions #GrowYourBusiness #CTVAdvertising #InAppMonetization #WebsiteMonetization #hntgaming

The digital advertising landscape is rapidly evolving, and publishers must balance Direct Programmatic and Traditional Advertising to maximize their ad revenue. 🤔 In our latest blog post with Waytogrow, we dive into the pros and cons of both approaches, helping you understand: 👉 How Direct Programmatic offers automation and scale 🔄 👉 Why Traditional Advertising Provides Control and Premium Partnerships 🤝 👉 The key to finding the right balance for your ad strategy ⚖️ https://lnkd.in/d3-XXSxc

Our latest Blog Post talks about how DSPs and SSPs function in the advertising ecosystem and their roles in driving successful ad campaigns and website monetization 💻 📈 #DSP #SSP #Onlineads #Programmatic #AdTech

What is traffic shaping - and how can publishers use it? André Baden Semper, CEO and founder of Nexx360 (client) talks to Performance Marketing World about how this tool filters out programmatic ad inventory that is less relevant; this helps publishers to finely tune the bidstream by only sending bid requests to their demand partners that are likely to be successful. The net result is increased revenues, lower technology processing costs and a reduced carbon footprint for publishers, while media buyers see more relevant bidding opportunities and users get a better online experience. https://lnkd.in/gn8mdaRd