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WITT Certified properties tap into the booming wellness travel market and elevate their appeal in a competitive market. Each WITT Certified hotel is evaluated on our 5 pillars of wellness, which align with public demand: •Healthy Eating: Nutritious meals created from locally sourced ingredients which cater to diverse dietary needs. •Holistic Healing: A traditional spa is the basis of most wellness properties. Travelers are seeking unique experiences beyond the massage such as meditation spaces, a number of daily classes and personalized programs. •Movement: Health-conscious travelers seek fantastic fitness facilities and ways to get outside and exercise under the sky. •Nature: Sure, the beach resorts and eco-lodges have it easy. Other properties can still excel in this pillar through biophilic design, creating light-filled indoor spaces and allowing access to the outdoors as much as possible. •Local Impact: Start with the standard eco-friendly practices such as composting, saving water and using renewable sources of energy. Top performers also give back and demonstrate community engagement. Properties which align with these pillars and become WITT Certified will attract a growing segment of wellness-focused travelers, increase guest satisfaction and boost revenue. Send us a message or visit our website to start on your property’s journey. https://lnkd.in/gCsXSJbd #WITT #WITTCertified #WellnessTravel

We made a big shift in how we approach luxury travel, putting sustainability front and center. The idea sparked after hearing from clients who wanted travel experiences that felt both high-end and mindful of the environment. We realized that eco-friendly wellness resorts were exactly what they were craving. It wasn’t without challenges—figuring out how to bring luxury and eco-friendly practices together took some work. But we teamed up with resorts that run on renewable energy, recycle water, and source food locally. Our wellness retreats now offer the perfect balance of indulgence and sustainability. We did have a few “Will they like it?” moments. Would the experience still feel as luxurious? But our clients’ reactions have been amazing! They love seeing wellness and sustainability come together in a way that actually elevates the experience. For us, this is more than just a trend—it’s a way to make luxury travel meaningful. Each choice we make now adds value, not only for our clients but also for the planet. Takeaway: Luxury and responsibility can go hand in hand. When our values align with what we offer, the experience becomes that much richer.

Inspired by recent insights from the Forbes Travel Guide's 2024 Summit, let's delve into how these trends are reshaping the way we think about luxury travel and hospitality 🌍✨ 🔹 Personal Growth Through Travel — Travel isn't just about places; it's a form of self-expression and personal growth, with Millennials and Gen Z leading this cultural shift. 🔹 Wellness as a Core Value — Wellness has evolved beyond spas to wellness retreats and hotels, emphasizing health and longevity as essential luxuries. 🔹 Solo Adventures — With a rising number of single households, the luxury travel sector sees a surge in solo travel, offering unique experiences and social connections. 🔹 Business Travel Reimagined — The blend of business and leisure, or "bleisure," highlights the ongoing growth in business travel, with a focus on enriching experiences. 🔹 Discovering Smaller Cities — Post-pandemic travel trends lean toward exploring smaller cities, offering unique, local experiences closer to home. As we witness these trends unfold, it’s clear that the future of luxury travel is not just about opulence but about meaningful experiences, wellness, and connection. How do you see these trends influencing your travel choices? What does luxury travel mean to you in today's world? Let's start a conversation. Share your insights and experiences below! #LuxuryTravel #WellnessJourney #SoloTravel #Bleisure #DiscoverMore

🌍 2025 Travel Trends: The Future is Here! 🚀 The travel and hospitality industry is at a tipping point, and 2025 will be a game-changer. From AI-driven personalization to wellness-focused retreats, digital detoxes, and sustainable tourism, the future of travel is about balancing technology with the human touch. In my latest blog post, I dive deep into 12 key trends that will shape hospitality in the years to come. Spoiler alert: pet-friendly travel, the rise of “frolleagues”, and soft travel are more than just passing fads—they’re here to stay. 🐾📈 Some highlights: ⚡ AI and personalisation will drive seamless, contactless guest experiences. ⚡ Wellness retreats and a trend called "hurkle durkling" (yes, that’s lounging in bed all day) are set to rise. 🛌 ⚡ Sustainability is no longer an option—it's a must, with 88% of travelers demanding eco-conscious choices. These trends don’t just shape how we travel—they’re influencing the hospitality industry, event organisers, and decision-makers on a massive scale. Want to learn how you can get ahead of the curve? 👉 Check out my latest blog for all the details: https://lnkd.in/guAhWhqD 🎧 You can also catch my full conversation with Phil Whelan on Hong Kong’s Radio 3 where we explore these trends in even more depth. Are you ready for the future of travel? ✈️💡 ♻️ Repost if you found this insightful. 💚 Follow me, Morris Misel, for more insights on the future of hospitality, AI, and business strategy. #FutureOfTravel #AIInHospitality #Hospitality2025 #SustainabilityInTourism #WorkAndPlay #WellnessTourism #CulinaryExperiences #DigitalDetox #StrategicThinking #FuturistThinking #EventOrganizers #TravelTrends #BusinessLeadership #AIInTourism #TechInHospitality #TravelAndSustainability #LuxuryTravel #HotelInnovation #PetFriendlyHotels #SoloTravel #HospitalityTechnology #SustainableHotels #TourismInnovation #FutureOfHospitality #Bleisure #Workcations AHLA Foundation PCMA ICCAWORLD ERDI Marriott International Hilton

In an era where 83 percent of global travellers recognise the importance of sustainability, Red Sea Global (RSG) is raising the bar. It’s making big moves in the wellness tourism market by blending luxury with its unique approach to regenerative tourism. The approach is grounded in creating positive impacts on both the environment and local communities. Red Sea Global focuses on offering transformative travel experiences by combining wellness and sustainability in its luxury destinations. RSG’s destinations — The Red Sea and AMAALA — are built on Saudi Arabia’s cultural heritage and natural landscapes, creating spaces that cater to the growing demand for sustainable tourism. Incorporating wellness into large-scale developments like The Red Sea and AMAALA comes with its own set of challenges. One of the biggest obstacles is meeting the demand for personalised wellness experiences in large projects. To achieve this, RSG has introduced innovative wellness offerings such as biohacking, cryotherapy, and holistic health programs at AMAALA. Strategically, maintaining wellness at the core of large-scale projects requires robust governance. RSG follows a structured framework to ensure wellness values are upheld throughout the entire project lifecycle. This operational focus helps balance the scale of the developments with the personal, transformative wellness experiences that travellers seek. Red Sea Global measures its success through a range of sustainability and wellness KPIs, including LEED and WELL certification standards. #hotel #hospitality #luxury #wellness #holistic #sustainability #development #environment #regenerativetourism #communities #localculture

Global wellness market to reach $9T in 2028, bolstered by tourism. The global wellness market continues to gain ground, increasing from $4.6 trillion in 2020 to $5.8 trillion in 2022 and reaching a record $6.3 trillion in 2023, according to new findings from the Global Wellness Institute. Article courtesy Hoteldive #Hotels #travel #hotelbroker #hospitality

PoB Hotels Whitepaper 2025 can be downloaded here: https://lnkd.in/gC_geueQ It contains a comprehensive survey of the UK affluent traveller market with the following findings: 1. A Growing Love for UK Escapes Over half (54%) of our affluent sample took three or more UK breaks in the past year, an increase from 48% the previous year. Looking ahead, 59% plan to continue this trend by taking three or more trips in 2025. 2. Luxury Breaks as an Essential Indulgence Breaks are seen as essential personal indulgences, with the majority of Established & HNW individuals making luxury hotel stays a regular part of their lifestyle, highlighting the importance of treating oneself. The majority of travel is enjoyed with a partner or spouse, with 81% planning a trip together in the next year, up from 76% in 2023/24. 4. Wellness Takes Centre Stage Wellness activities are highly sought after, with 81% showing interest. Spa treatments (61%) and outdoor pursuits like hiking and cycling (45%) are leading the way in creating holistic holiday experiences. 5. A Feast for the Discerning Palate There’s a strong appetite for foodie breaks, with 36% of affluent and HNW travellers looking for luxury dining experiences in the UK. Local sourcing of ingredients and regionally inspired dishes are crucial for three-quarters of fine-dining enthusiasts. 6. Sustainability as a Key Decision Factor Nearly half (48%) are more likely to book hotels with sustainable practices, placing importance on local food sourcing, reducing food waste and minimising plastic and water usage. They do not necessarily want to pay more for it, but do expect it. 7. Culture & Coastlines Lead the Way The South West of England (58%) remains the top destination for wealthy British travellers in 2025. The Cotswolds, Scotland, and North East England are also high on their list, showcasing a preference for cultural hubs and scenic coastal regions. 8. The Desire to Escape and Rejuvenate The desire to slow down is clear: 59% are drawn to a ‘slow travel’ approach, while 78% cite rest and relaxation as their primary reasons for taking luxury UK breaks, reflecting a deep need to unwind and revitalise. 9. Top Priorities: Space and Service Spacious rooms (75%) and exceptional service (69%) are non-negotiable for affluent British travellers when staying in luxury hotels in the UK. 10. In Search of Hidden Gems Overcrowded destinations are pushing travellers to explore quieter, lesser-known locations. This ‘quiet travel’ trend means that almost half (45%) now prioritise finding hidden gems, with this figure rising to 53% among Established & HNWIs.

"Visitors today want immersive experiences—they want to meet real people and enjoy authentic, local produce. It's about creating lasting memories that make them feel good about their choices and their travel experiences." - Fiona Richmond Day 1 of the Wellness in Hospitality Spotlight 2024 was about Destination Relevance. How owners of boutique hotels can work collaboratively with their destination. In her eye-opening session, Fiona Richmond from Scotland Food and Drink shared her journey in promoting wellbeing-oriented culinary tourism. Culinary tourism and wellness have always gone hand-in-hand. → nourishing the body with high-quality, locally sourced foods → mental and emotional wellbeing through cultural enrichment and sustainable practices When meaningfully integrated, the impact both types of tourism can make on our guests, community and destination is immense. It also helps in curbing over-tourism and encouraging visitors to explore lesser-known areas and extending tourism seasons. 📌 How can we integrate wellness with culinary tourism? I loved the example Fiona used of the partnership between food tourism and wellness retreats in Scotland: → where visitors can enjoy healthy, gourmet meals made from fresh, local ingredients → while engaging in activities such as yoga, hiking, and mindfulness → thereby capitalising on the strengths of these sectors with a big focus on responsibility and sustainability BUT Key to this integration is having a clear vision. Like Scotland Food and Drink's: "We want people who come to Scotland to remember the incredible food they had and the unique, authentic experiences they enjoyed," An inspiring interview between Fiona and Heleri Rande. A must-watch for seeing how one country has managed to work collaboratively, promote local produce and elevate visitors in search of incredible food and authentic experiences: https://lnkd.in/e_TqHVJZ #wellnessinhospitality #wellness #hospitality #conscioustravel #stewardship #responsibility ___ If you want to learn more about how you can successfully integrate wellness into your property, head over to the comments section below 👇 and register for the Wellness in Hospitality Spotlight (from Thursday 11th July to Wednesday 17th July 2024).

HOSPITALITY NEWS #865 Wellness in Travel & Tourism Launches First-Ever Wellness Certification for Hotels and Resorts TAMPA, Fla. – Wellness in Travel & Tourism (WITT), an independent organization composed of experts with over 125 years of combined experience at the intersection of hospitality, wellness, and travel, today announced the launch of the industry's first wellness certification for hotels and resorts. This groundbreaking initiative aims to transform the hospitality sector by providing prestigious certification criteria that sets properties apart in a competitive market, enabling them to enhance their wellness offerings and attract travelers. The WITT Certified seal provides hotels and resorts with a significant advantage in attracting travelers by offering objective and rigorous audits of their wellness amenities and services, said Robin Ruiz, WITT's CEO and Founder. Think of us as the Michelin Guide for Wellness Travel. Our forthcoming consumer-facing website will provide travelers the ability to explore WITT Certified hotels, articles, and destination spotlights, empowering them to travel confidently knowing that their expectations and preferences will be met. With the wellness travel market projected to reach $1.3 trillion by 2025 and wellness designated hotels reporting a 20% higher ADR than non-wellness hotels, WITT's proprietary 100 point certification criteria provides a crucial differentiator for properties in this booming sector while addressing the lack of well-defined industry standards. The evaluation process focuses on five core pillars- Healthy Eating, Holistic Healing, Nature, Movement and Local Impact. Sources: HN

Emerging trend in wellness tourism and hospitality: Cutting edge wellness experiences at hotels. The Global Wellness Institute says that the wellness tourism market is expected to grow more than any other wellness sector, increasing by about 20.9% to become a $1.1 billion industry by 2025. That is amazing, and it’s so cool to see cold plunge tubs, saunas, and flotation tanks becoming increasingly common in hotels and resorts. It’s becoming more and more popular, so I’m curious – has anybody been to a hotel where they had cold plunge tubs and/or saunas available to travelers?