Go-To-Market Strategist | Data-Driven Guest Experience Expert | Thought Leader in Hospitality Innovation
💡 Did you know hotel guests found more nice things to say about their hotel stays in 2023 vs 2022. In our analysis of 35.9 million mentions in review comments posted, 75.1% were classified as positive and 24.9% as negative. This showed an improvement of 2.8 points vs 2022 and was the highest proportion of positive reviews since 2019. ✅ 📢 Want to know more, download our latest Guest Experience Benchmark here - https://lnkd.in/ewhJt-C4
Sales Director @ Right Revenue | New Business Development, Hospitality
7moReally interesting Danica, thanks for sharing. The conundrum of hotels having to increase prices due to inflation (and/or being able to increase prices due to crazy pent up demand) at the same time as being faced with a staffing crises **and** a the seemingly increased post-covid guest expectations has fascinated me. Such a challenge for hotels, and it seemed to be highlighted by the dwonward trend in review scores across platforms and markets. Therefore it is really positive (and intriguing!) to see, perhaps a slight reversal in the trend. Any insights into what is driving the change/improvement vs 2020/21/22?