Simplicity is key within your website's navigation. 🔑 How often do you enter a website and need help knowing where to click next? You need to simplify to serve your visitors better. Here are a few tips on what to consider in your navigation: 1) Prioritise solutions, services, or features over industries or job roles in your navigation. Visitors don't know how to self-identify. 2) Reduce the number of layers; visitors get frustrated having to click through multiple layers to find where they're looking for. 3) Reduce the number of options; choice paralysis is a massive aspect of good or bad UX. 4) Don't hide case studies under resources; prioritise your social proof. A few of the B2B simple navigation examples I use as inspiration are Blend | The HubSpot Website Agency, Power Framework, Breathe, and Datel. Try to follow the 'Pizzey Navigation Harmony Index' (I'm not sure it'll catch on). 😉 #userexperience #websiteux #demandgeneration
I’ll reference you for my university essay’s😉😂
Digital Marketing Strategist 🚀
9moWhat a name 😂 it works 🤷♀️