Daniele Colopi’s Post

Inflation and private label competition are challenging brand loyalty. Digital rewards, like cash-back offers and digital coupons, effectively boost customer engagement and retention. They provide tangible benefits, encouraging repeat purchases and fostering long-term relationships. Successful implementation involves personalization, simplicity, multi-channel access, and real-time analytics. These strategies align customer desires with business goals, enhancing brand awareness and sales. The Ibotta Performance Network’s digital rewards platform offers a solution for brands to connect with consumers, driving sustained loyalty and market competitiveness. #DigitalRewards #CustomerEngagement #BrandLoyalty #TheSocialTalks

📢 Embracing Loyalty in Foodservice The pandemic accelerated digitalisation in the restaurant industry, leading to new engagement strategies focused on loyalty and retention. With 91% of outlets being independent, standing out is crucial. Our latest video explores strategies to differentiate and add value, fostering stronger brand loyalty in consumer foodservice. Learn how you can enhance your loyalty programs and drive customer retention: 📽️ Watch the Video: https://lnkd.in/enxPmixy 🔗 Explore More Insights: https://lnkd.in/enxPmixy 🤝 Connect with our experts: Nadia Popova PhD Rocio Franco #Foodservice #CustomerLoyalty #Innovation #BrandLoyalty #LoyaltyPrograms

🍽️ The pandemic pushed restaurants to digitalize, driving new strategies for loyalty and customer retention. With 91% of outlets being independent, competition is fierce. Our latest video explores how leading operators can innovate with point-based programs to stand out and build stronger brand loyalty. 🔗 Link in comment for the full video 👇

Brand loyalty is more valuable than ever - and consumers are willing to pay a premium for the brands they trust and love. ❤️ This underscores the importance of building and maintaining strong customer relationships. By delivering consistent quality and exceptional customer experiences, brands can not only retain their customers but also encourage them to spend more. 💸 Investing in loyalty programmes and personalised experiences can significantly boost your bottom line. 📈 At Vault, we help you build and nurture brand loyalty through our customised data solutions. Discover how Vault can elevate your brand loyalty strategy and drive higher customer spending by dropping Nicola Eddington a DM. 📩 #brandloyalty #consumerinsights #personalisation

Growth might not be the answer to your strategic questions for 2025 As we wrapped up October at It's Personal | Customer Loyalty for DTC Brands we can see a strong shift in the nature of questions DTC brands come to us with. It seems that driving strong commercial results is not as high of a concern now; as we finalise our strategic plans for 2025, brands seem to be more concerned with driving results sustainably as opposed to doing it at any cost. We've had many questions about internal team structures, processes and ways to calculate ROI on the function as a whole. What questions are currently the most frequent in your conversations? #retentionstrategy #strategy2025 #dtcbrands #growth

Ready to transform your brand loyalty? Dive into our latest blog post on 6 innovative customer loyalty strategies for CPG brands! Discover how to enhance your connection with consumers using cutting-edge tactics and real-time insights. Don’t miss out on unlocking the secrets to lasting loyalty. Read now! 🔗 <https://lnkd.in/eye-8qGK> #CPG #ConsumerInsights #MRX

A deep dive into how brands, particularly in the hospitality sector, are reinventing their loyalty programs. The traditional model of transactional points is fading as brands make a strategic shift to offer unique experiences, boosting usage frequency and fostering deeper customer attachment.

Hear from Victoria’s Secret’s Director of Loyalty & Credit, Chelsea Martin, and Kobie's Director of Strategic Consulting, Marie DeLeo in our webinar, “Get in on the Secret!” This webinar dives deep into how VS leveraged Kobie's consumer validation research to create a loyalty program that caters to both Victoria's Secret and PINK. Here's a snippet of what you'll learn: 🛍️ How consumer research highlighted the similarities between PINK and VS members 🤞🏼 Why merging PINK & VS rewards created an engaging customer experience 💳 The early results of their strategic loyalty program redesign & launch https://lnkd.in/dM_gjQtA

Star-filled lineup on how to use personalization to build moments that truly matter 🌟 Retailers are increasingly focused on winning customer loyalty through personalized communications, offers, and experiences. However, a key component of launching a successful personalization strategy is the ability to use customer data to generate—and execute—personalized customer experiences at scale. Only then can you optimize promotional spending, increase ROI, and create personalized moments that truly matter. And who better to discuss this topic than Philip Shelper, Certified Loyalty Expert™, CEO & Founder of Loyalty & Reward Co., and Anders Mittag, CCO of Lobyco. I must admit, I will be joining in myself to hear the key insights these two experts have to share on this important and highly relevant topic in today’s retail environment.  🔗 Claim your spot here: https://lnkd.in/dMRcfzmP #Personalization #CustomerLoyalty #Webinar

Brand Partnerships and Retail Media seem to be the buzz words of the year so far, but it can be hard to understand how they work in practice. This case study shows how they can really add value - Glossy Box used Awin to find and partner with another brand, Pooch and Mutt, to boost customer loyalty. https://lnkd.in/ddafkyh4