Daniel Troconis’ Post

UX and CX Merge: The Shift from Products to Journeys (via @NNGroup):

A/B Testing: The Key to Optimizing UX 🔍 A/B testing is a powerful method that allows you to compare two versions of a webpage or app to determine which one better meets user needs. By leveraging this technique, you can make data-driven decisions that lead to higher conversion rates and improved user satisfaction. 📈 As highlighted by the author of the article, A/B testing is crucial for refining every aspect of the user experience. In a field where small changes can make a big impact, this method is essential for continuous improvement. 💡 Read more about test: https://lnkd.in/dz3mUxzi #UXDesign #ABTesting #UserExperience #DataDriven #Optimization #WebDesign

Early UX mistakes can jeopardize your ability to develop a strong PLG motion. Over the last five years, I have been asked to give feedback to 40+ B2B SaaS businesses optimizing their self-service motion. These were the three most common design challenges that create unnecessary friction for new users: 1️⃣ Curse of Knowledge: designing for expert users who understand the domain well. This happens when designers develop expertise in the domain after many interviews with expert users. The resulting designs are often plagued with industry jargon. Designers forget that new users must be educated and motivated to use the product. Users are often onboarded onto complicated workflows that they struggle to master or understand the value of. Make sure to test extensively on novice users. 2️⃣ Incorrect Chunking and Sequencing: users are expected to complete multiple tasks or decisions in a single view. The result is an overwhelming menu that looks like a tax form. One lifecycle management platform asked its users to decide the goal, the target, the timing, the delivery method, the design, and the marketing copy for the campaign in a single view. Overwhelmed users complained that after one year of usage, they still felt intimidated when they opened the page. After the view was broken into five separate steps, the same users reported that they achieved mastery of campaign creation after just one or two uses. 3️⃣ Lack of feedback / next step: users do not receive feedback on their tasks or decisions, and it is unclear what steps they should follow. If there is a workflow or a happy path for the product, you must help users discover it. If they are making complex decisions that lead to anxiety, you should give them feedback. This might be a simple green checkmark when an element of a form is correctly entered or a complete diagnostic view for a correctly integrated API. Reward your users for a job well done with peace of mind. #productdesign #ux #plg

🔍 GUI Testing vs. Usability Testing 💻👥 In the realm of software development, delivering a polished and user-friendly application is crucial for success. Two key testing methodologies that help achieve this are GUI Testing and Usability Testing. Let's explore the distinctions between these two approaches and their significance in crafting exceptional user experiences. 💻 GUI Testing: Definition: GUI (Graphical User Interface) Testing focuses on testing the graphical elements of an application. It ensures that the interface components function correctly and adhere to design specifications. Purpose: The main goal is to validate the visual and interactive aspects of the application, ensuring all elements like buttons, menus, icons, and dialogs work as intended. Pros: * Accuracy: Ensures all graphical elements are correctly displayed and functional. * Consistency: Verifies the interface aligns with design guidelines. * Bug Detection: Identifies visual glitches and interaction issues. Cons: * Scope: Limited to graphical and interactive elements, not user behavior. * Maintenance: Frequent updates to the GUI require regular test updates. 👥 Usability Testing: Definition: Usability Testing evaluates how easy and intuitive the application is for end-users. It involves real users performing tasks to assess the overall user experience. Purpose: The aim is to identify usability issues, gather user feedback, and ensure the application meets user needs and expectations. Pros: * User-Centric: Focuses on actual user interaction and satisfaction. * Insightful: Provides valuable feedback on user preferences and pain points. * Improvement: Helps in refining the user interface and experience based on real user data. Cons: * Subjectivity: Results can vary based on user demographics and skills. * Resource-Intensive: Requires significant time and effort to conduct and analyze tests. When to Use Them? GUI Testing: Ideal during the development phase to ensure all graphical components are implemented correctly and consistently. It is essential for verifying compliance with design specifications and catching visual bugs early. Usability Testing: Best conducted throughout the development lifecycle, especially during prototyping and before release. It helps in refining the product based on user feedback and ensuring it meets user expectations. #SoftwareTesting #QualityAssurance #GUITesting #UsabilityTesting #UserExperience #UX #SoftwareDevelopment #TechTips #TestingStrategies

#UserExperience testing teams help reduce the likelihood of post-launch dissatisfaction by identifying and addressing usability issues early in the development process. This is key to #UserSatisfaction and loyalty. Learn more about UX testing, why it matters, and how to do it in this blog post. https://bit.ly/48AocA6

🔍✨ What is a Digital Product? 🚀 A digital product is a technological solution that provides value to its users through digital platforms. These products can be software, mobile applications, cloud services, websites, multimedia content, or any tool that uses digital technology to solve problems and meet needs. Here are some key components and characteristics of a digital product: 1️⃣ User Interface (UI): The design and visual layout with which users interact. An intuitive and user-friendly UI ensures a positive experience. 2️⃣ User Experience (UX): The quality of the user's interaction with the product. Good UX focuses on solving user problems effectively and pleasantly. 3️⃣ Functionality: The features and capabilities of the product that allow users to perform specific tasks. 4️⃣ Back-End and Front-End: The back-end manages server logic and databases, while the front-end is the visible part with which users interact. 5️⃣ Data and Analytics: The ability to collect, store, and analyze data about user behavior and product performance. 6️⃣ Security and Privacy: Protecting user data and ensuring compliance with privacy and security regulations. 7️⃣ Interoperability: The product's ability to integrate and function with other systems and platforms. In summary, a digital product is a technology-based tool designed to provide value to its users by solving problems, meeting needs, and enhancing experiences while being secure, accessible, and adaptable. Transform your business with Lava Labs #ProductManagement #DigitalTransformation #UX #UI #Agile #SoftwareDevelopment #DataAnalytics #Innovation

📖 𝗗𝗮𝗶𝗹𝘆 𝗥𝗲𝗮𝗱𝗶𝗻𝗴 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻 🧠   UX research without users isn’t research. You can find colleagues who are close to customers, use analytics, listen to customer calls and more.   #productmanagement #product #productstrategy #productdiscovery #agile #businessagility 

Iterative Testing 📈 AKA Small Changes, Big Impact Over Time for Your Website Is your website underperforming, but you're not sure where to start? Iterative testing can be your secret weapon! What is it? 🤔 Iterative testing involves making small, targeted changes to your website (like headlines, CTAs, or images) and testing them against the original version. This allows you to pinpoint exactly what's driving results. Why is it great? 🤔 🏆 Quick wins: See improvements fast with small tweaks. 😎 Easy to implement: Low cost and resources required. Anyone can participate! 🤸♂️ Builds momentum: Get your team excited about experimentation. 📈 Data-driven decisions: Prove the impact of changes to stakeholders. Here's the catch: Don't expect every test to be a winner. The key is to learn from each iteration. Analyze the data, refine your hypothesis, and test again ‼ Iterative testing is perfect when: 👉 You have a hunch about a problem but aren't sure of the solution. 👉 You want to build a culture of continuous improvement within your company. #conversionoptimization #CRO #UX #digitalmarketing #webdesign

Our favorite tool for unmoderated testing Maze has become one of our most important tools for user testing in the past few years. We use it to validate UX and UI decisions and find it is the best way to optimize the user journey. Even though it can be used for A/B Testing, card sorting, moderated testing, etc., we use Maze as our main platform for unmoderated user testing. Pros: 🔍 Opportunity to connect several high-fidelity prototypes from Figma into one project. 🤖 AI-powered: follow up on open-ended questions, search of the patterns, AI-editing tool and many more smart features we use in work. 🔍 In our opinion, we consider it one of the best tools for unmoderated user testing, offering a variety of tasks that can be used in the project (e.g., open-ended questions, multiple-section questions). 🤖 AI-based reporting tool that simplifies the process of extracting all necessary results from the tests. 🤝 Ability to receive updates on the tests directly in Slack. Cons: ❗ Difficult to integrate larger prototypes from Figma. ❗ Prototypes may experience loading issues occasionally. ❗ The Maze interface can be challenging for end users who are not familiar with technology. Exposing design iterations to the users is the best way to perfect them. That's why Maze is our favorite tool for user testing, and we have used it extensively to validate many design-related decisions in our project. Stay tuned for more tips! #uxuidesign #webdesign #usertesting #maze #designtips

Iterative design, parallel design, and competitive testing are three methods that improve UX quality by exploring and testing multiple design ideas; using them together is more effective than relying on a single approach Great article by Therese B. Fessenden: https://lnkd.in/geCb8sQN