Dan Vander Plaats, MNA’s Post

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A mist that appears for a little time and then vanishes

“The world of a fundraiser can be exceedingly complicated. For those readers who have explored game theory, think of every prospective donor as a multi-iteration actor whose own choices and preferences are hard to know. Add to the complexity the needs and expectations of bosses and boards, and one can quickly see how challenging the work can be. With increasing noise, distraction, and choice added to the equation, the difficulty of making the right choices becomes clear.” From “Focused Fundraising” (p. 125) by Cannon & Felberbaum #focusedfundraising #majorgifts #fundraising

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