Confessions of a CMO: Shutting Down Your Marketing Could Be Beneficial. Here’s why: ✅people don’t buy WHAT you do ✅they buy WHY do it ✅marketing is your HOW If your business is obsessed with HOW to get more leads, more customers, and more sales without knowing and living their authentic WHY, your customers will see right through it. Instead, become obsessed with your WHY first. Your WHY is the heart of your business. This is your branding. Marketing is how people find, try, fall in love, and become your biggest advocates. Doing marketing without having clearly defined branding is like writing a love letter “To whom it may concern.” In this case, stop doing marketing. Get back to the roots. Figure out your branding first. To know thyself. To know thy business. 🧌 What is your WHY? Leaving mine in the comment section 💬
Daria S.’s Post
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