Daria Plotkina’s Post

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Associate Professor at EM Strasbourg Business School

I am happy to share that our paper in Asia Pacific Journal of Marketing and Logistics with Hava Orkut and Meral Ahu Ozcan Karageyim PhD is out online: https://lnkd.in/eDFjz6Yr We study the effect of #anthropomorphism on #trust toward financial robo-advisors and particularly the effect of gender (and #genderneutrality) and find that humanization of technology can increase trust toward robo-advisory, but at the same time financial sector suffers from #genderstereotypes. Have a good read if you'd like!

Give me a human! How anthropomorphism and robot gender affect trust in financial robo-advisory services

Give me a human! How anthropomorphism and robot gender affect trust in financial robo-advisory services

emerald.com

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