Datality’s Post

I'm particularly proud of this moment. ☺️ No, it's not a huge acquisition. Or a huge capital raise. Hugely successful entrepreneurs may scoff with, "So?" But it's evidence of building something of real 𝙨𝙘𝙖𝙡𝙖𝙗𝙡𝙚 value to the world. And if that's not your North Star, when why are you here? Seeing something come to life with fantastic people and partners... ....and reminiscing on the sacrifices: 🔹 The late nights 🔹 The weekends 🔹 The 7AM APAC meetings 🔹 Saturday night at a desk, not a bar 🔹 Constant anxiety from uncertainty 🔹 Pouring $ into a dream, not one-and-done vacations 100% required as part of your discipline. And constant discipline will give you constant motivation. ✨ 𝙄𝙛 𝙮𝙤𝙪 𝙙𝙤𝙣'𝙩 𝙩𝙖𝙠𝙚 𝙖 𝙢𝙤𝙢𝙚𝙣𝙩 𝙩𝙤 𝙗𝙚 𝙝𝙖𝙥𝙥𝙮 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙨𝙢𝙖𝙡𝙡 𝙩𝙝𝙞𝙣𝙜𝙨... ...𝙮𝙤𝙪'𝙡𝙡 𝙣𝙚𝙫𝙚𝙧 𝙢𝙖𝙠𝙚 𝙞𝙩 𝙩𝙤 𝙩𝙝𝙚 𝙗𝙞𝙜 𝙩𝙝𝙞𝙣𝙜𝙨. ✨ Remember that realizing your gains is part of your required discipline. Crush the week, everyone! 💪 #Entrepreneurship #Startups #HardWork #Sacrifice #Discipline #Motivation #SmallWins #GrowthMindset #BuildingSomething #SuccessJourney #BusinessGrowth #Leadership #Hustle #Dedication

📢 Attention #SME manufacturers! Are you ready to leverage the power of data for your business growth? Liquid Data Go™ is your fast, hassle-free access to market and consumer insights. Get a sneak peek here: https://lnkd.in/ez5u8GSw With Liquid Data Go™, small to midsize CPG companies in the UK are able to: 📈 Better understand shopper behaviour 🛒 Tap into retail trends 🔍 Level the playing field against the big brands Get ready to make informed decisions swiftly and stay ahead in the fast-paced CPG landscape. #FMCG #CPG #DataInsights #MarketResearch

The Role of Data Analysis in FMCG🚀 💡 Data analysis unveils intricate details about consumer behaviors, preferences, and sentiments towards brands. By delving into this data, businesses gain invaluable insights that shape product development, marketing strategies, and overall business direction. 🔍 By tapping into diverse data sources such as Nielsen and GFK, businesses gain comprehensive insights into market dynamics, consumer behaviors, and competitor landscapes. 🌟 This wealth of information empowers FMCG companies to make informed decisions, optimize product assortments, and seize emerging market opportunities. 🚀 During my tenure at Carlsberg Group, I witnessed firsthand the transformative power of data analysis. By leveraging competitor analysis tools, we identified distribution gaps and implemented targeted strategies, resulting in a substantial increase in sales volumes. #DataAnalytics #ConsumerInsights #MarketResearch #BusinessIntelligence #CompetitiveAnalysis

"Are alternative retail channels really 'alternative,' or are we overlooking their potential? In Australia, data shows that many FMCG categories are growing faster outside traditional grocery stores, thanks to channels like pharmacies and general merchandise stores. This got me thinking—how much do we know about alternative channels in Pakistan? As we approach 2025, it’s worth considering how insights from channels beyond the usual retail giants could shape strategy and consumer engagement in our own market. Do you think Pakistan’s retail landscape could benefit from a deeper focus on alternative channels?"

📊 As we are approaching the end of the year, many companies are now planning and strategising for the year ahead. Solid strategy can only be created if the company done thorough diagnostics of the market, trends, competitive environment, and their own resources and capabilities. And what is the main prerequisite for thorough diagnostic? Accurate data. In Australia, FMCG categories and broader categories sold in Supermarkets historically have availability of the accurate data from the Grocery Retail Channel, Pharmacy Channel, and... that's pretty much it. All other channels are usually clustered into a so-called "Alternative Channels" and managed without an ongoing or even ad-hoc data feed. Partly because "alternative channels" are frequently not taken seriously enough outside of the immediate teams looking after them, and partly because, as mentioned above, the data from these channels is scarce or completely unavailable. 🎯 In my post today, I want to do two things: 1️⃣ Do what I love the most, which is give you some valuable insights and food for thought. And while doing that, I might just prove to you that "alternative channels" should not be overlooked. 2️⃣ Showcase our NIQ Omnishopper Panel that I used to pull the valuable data and insights that you will see on the slides. A little bit to promote the service, but much more to show you what data assets are available in the market and how you can use them to your advantage. I am unaware of any other source that can provide you with insights on the channels and retailers that you will see on the slides. These retailers used to fly under the radar. Well, not anymore. Hope you'll enjoy the format and have an aha-moment (or few). Stay informed! 🤝 #fmcg #retail

Listen to how consumer research drives #ProductOfTheYear both sides of the Atlantic. In the UK we survey 10,000 shoppers, however the insights are no less powerful! #Innovation Insights by Kantar

Who attended Groceryshop last week and can’t stop buzzing about the future of the grocery space? 🛒✨Well if you’re still craving more, don’t miss RETHINK Retail's report on how leveraging data can help build brand loyalty and drive growth: https://bit.ly/3zkjKZV. Here, I touch on how we’re tapping into #GenZ and utilizing our #pepviz insights-driven approach for targeted personalization at scale.   #PepsiCoProud   PepsiCo Industry Insiders

𝗗𝗧𝗖 𝘀𝗶𝗻 #4: 𝗪𝗲 𝗮𝗿𝗲 𝗮 𝗱𝗮𝘁𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 (𝗯𝘂𝘁 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗰𝗹𝘂𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 & 𝘁𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀) We continue our series on key 'sins killing DTC businesses' in the FMCG industry - Tactically, insufficiently des-averaged/ granular understanding of DTC metrics (traffic, conversion rate/ drop-out rate, AOV, frequency) & corresponding improvement opportunities - Inability to leverage in-house data, recoup it with external strategic assessment, elaborate accordingly strategic hypotheses & test them with bespoke consumer research/ external data - Data indigestion but insights scarcity - Most heard verbatim: '𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮𝗹𝗹 𝘁𝗵𝗶𝘀 𝗱𝗮𝘁𝗮 & 𝗽𝗹𝗲𝗻𝘁𝘆 𝗼𝗳 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 𝗯𝘂𝘁 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗻𝗼 𝗶𝗱𝗲𝗮 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘀𝗼-𝘄𝗵𝗮𝘁 (𝗳𝗶𝗿𝘀𝘁/ 𝘀𝗲𝗰𝗼𝗻𝗱/ 𝘁𝗵𝗶𝗿𝗱 𝗼𝗿𝗱𝗲𝗿 𝗲𝗳𝗳𝗲𝗰𝘁) 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗱𝗮𝘁𝗮’ Does that sound familiar? To know more about DTC failure & success drivers and how to turnaround DTC businesses, refer to our last publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟭𝟯 𝗦𝗶𝗻𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗔 𝗗𝗧𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗔 𝗗𝗧𝗖 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 https://lnkd.in/eD8m7mHa Time for all to realize the full value of their DTC assets Exciting & decisive times for DTC in the FMCG industry 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo Mars Procter & Gamble L'Oréal Colgate-Palmolive General Mills Beiersdorf The Estée Lauder Companies Inc. Coty Shiseido JDE Peet's Unilever Reckitt Haleon Kenvue Sanofi Bayer | Consumer Health Bel Pernod Ricard Diageo Kraft Heinz Mondelēz International General Mills The HEINEKEN Company AB InBev

𝗗𝗧𝗖 𝘀𝗶𝗻 #4: 𝗪𝗲 𝗮𝗿𝗲 𝗮 𝗱𝗮𝘁𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 (𝗯𝘂𝘁 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗰𝗹𝘂𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 & 𝘁𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀) We continue our series on key 'sins killing DTC businesses' in the FMCG industry - Tactically, insufficiently des-averaged/ granular understanding of DTC metrics (traffic, conversion rate/ drop-out rate, AOV, frequency) & corresponding improvement opportunities - Inability to leverage in-house data, recoup it with external strategic assessment, elaborate accordingly strategic hypotheses & test them with bespoke consumer research/ external data - Data indigestion but insights scarcity - Most heard verbatim: '𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮𝗹𝗹 𝘁𝗵𝗶𝘀 𝗱𝗮𝘁𝗮 & 𝗽𝗹𝗲𝗻𝘁𝘆 𝗼𝗳 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 𝗯𝘂𝘁 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗻𝗼 𝗶𝗱𝗲𝗮 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘀𝗼-𝘄𝗵𝗮𝘁 (𝗳𝗶𝗿𝘀𝘁/ 𝘀𝗲𝗰𝗼𝗻𝗱/ 𝘁𝗵𝗶𝗿𝗱 𝗼𝗿𝗱𝗲𝗿 𝗲𝗳𝗳𝗲𝗰𝘁) 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗱𝗮𝘁𝗮’ Does that sound familiar? To know more about DTC failure & success drivers and how to turnaround DTC businesses, refer to our last publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟭𝟯 𝗦𝗶𝗻𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗔 𝗗𝗧𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗔 𝗗𝗧𝗖 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 https://lnkd.in/eD8m7mHa Time for all to realize the full value of their DTC assets Exciting & decisive times for DTC in the FMCG industry 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo Mars Procter & Gamble L'Oréal Colgate-Palmolive General Mills Beiersdorf The Estée Lauder Companies Inc. Coty Shiseido JDE Peet's Unilever Reckitt Haleon Kenvue Sanofi Bayer | Consumer Health Bel Pernod Ricard Diageo Kraft Heinz Mondelēz International General Mills The HEINEKEN Company AB InBev

Retail data is a goldmine to supercharge growth for FMCG Challenger brands... From optimizing sales and marketing strategies to enhancing supply chains and driving innovation, every department can leverage data to make smarter decisions and deliver value to consumers. Haven't got to utilising data yet? let’s connect to explore ideas. North Star #Growthpartner #FMCG #retaildata #insights -------------------------------------------------------------------------------- ⭐ North Star is the essential growth partner for every consumer goods challenger brand wanting to win in UK Retail. 🚀 Brands that work with us are growing at 10x the pace of the market. 👇 Get in touch to discuss how we can supercharge your growth in 2025 with market leading sales & shopper data and game-changing actionable insights. ♻️ Repost if you found this useful.