The Data Appeal Company’s Post

Most think attracting tourists is about marketing and infrastructure. But that’s just surface-level thinking. The truth? It starts with knowing your ideal visitor. Too many destinations throw money at flashy ads, hoping to lure anyone and everyone. But what if you focus on specific types of travelers instead? Instead of asking, “Which countries should we target?” ask: - "What kind of experience do we want to offer?" - "Who values what we have to provide?" This shift changes everything. When you define your ideal traveler, you can tailor your offerings: - Authentic experiences for the curious. - Cultural exchanges for the adventurous. - Sustainable practices for the conscious. Then, consider: - Why would they choose you over others? - What marketing budget do you really need? (if any!) - How do you ensure an easy booking process? Ditch the conventional wisdom. Embrace a targeted approach. Want to know how? Then, get on a 30-minute free call with me for a quick win here: https://lnkd.in/eaXRsF5R Or read the free and quick how-to-guide to attract international visitors here: https://lnkd.in/eHHAwfZj --- ♻️ Share this for the benefit of others. #Sustainability #TourismDevelopment #ProfessionalGrowth #Leadership

If you’re not using data and research to drive tourism innovation, you’re already behind. At Marketing Outlook Forum, we’re thrilled to feature Lindsay Milne, Chief Marketing Officer at Meet Boston, as she unveils how Boston is setting the bar for data-driven tourism. Discover how Lindsay and her team are transforming traditional approaches with research-backed strategies that resonate with today’s travelers. Expect actionable insights on: • Leveraging data to reshape destination perceptions • Transforming visitor engagement with evidence-based marketing • Sparking innovation through real-time research This is more than a session — it’s your chance to rethink how data and research can elevate your destination marketing strategies. Don’t miss out on a fresh perspective that could redefine your approach for 2025 and beyond! Join us at MOF 2025, January 27-29 in Fort Worth, Texas, and lead the future of tourism. #MarketingOutlookForum #DestinationMarketing #DataDriven #TourismInnovation

WEBINAR: Stay ahead of the competition with insights that matter! 🚀 Join Silvan and Adrian for an engaging webinar as they unpack the Digital Tourism Trend Radar 2024. Drawing from our survey of 80+ European tourism decision-makers, they’ll share what’s worth your attention, and what’s not 😏 Expect actionable strategies, fresh perspectives, and a bit of fun (this is the experience industry, after all!). Don’t miss your chance to turn data into decisions. Sign up now and future-proof your strategies! 👉 https://lnkd.in/dFtqCr32

What does the future of destination marketing look like? At #CNPGlobal24 next week, Epsilon's Toby Morris will dive into how location measurement tools allow marketers to track the journey of travellers from the point of exposure to their actual visits to the destination. Join us in London to explore emerging trends in data-driven destination marketing and how place marketers can build resilient data strategies amidst the shift towards first-party data. Find out more here: https://lnkd.in/e9xKXey6 #destinationmarketin #tourismmarketing #tourism

Digital Marketing in travel has been a difficult one to keep up with recently. So much innovation and new ideas. One thing for sure is that travel brands have looked to reduce their reliance on lower section of the funnel - new approaches to channel selection and measurement have been required. Spencer Davies @TobyMorris are great people to speak to if you want to see how different travel brands across Hotels, Cruises & Tourism will be looking at Travel in 2025. #digital #lastritestolastclick

Understand how digital marketing experts leverage the power of the Internet and global travel trends to address the biggest tourism customer pain points, behaviors, and preferences with ethical content and business growth strategies. https://lnkd.in/dEgj323D

Unify data intelligence by harmonizing disparate data streams, the analytics platform empowers users with comprehensive insights on the Canadian tourism sector

Important webinar for all in the tourism industry. Stay ahead with the new digital tourism trends. #visitgroup #saas #tourism #hospitality

Here Are Six Strategies for the Travel and Tourism Industry: Swot Analysis, Defining Your Value Proposition, Setting Goals and Metrics, Analyzing Competitor Profiles, Developing a Marketing Mix, and Creating a Marketing Roadmap. #travelindustry #tourismindustry #travelandtourism #strategies #swotanalysis #valueproposition #marketingplanning #infocleanse

Today's #TrueOrFalse quiz makes a direct stop in Brazil 🇧🇷 Understanding your destination's visitors, from their origins to the languages they speak and their demographic composition, is crucial for crafting and tailoring marketing strategies. But what about you? Do you truly know your visitors? Is your tourism offer aligned with the needs and preferences of the travellers you're targeting? Let's take your tourism strategy to new heights! Explore our destination management platform, D / AI Destinations, and unlock the insights you need: https://bit.ly/46CsTcd Virginia Viviani #trueorfalse