DataSapien’s Post

It was a pleasure to do an interview on #PrivatePersonalisation and #zeroshareddata with Jasper Hamill for Machine (Note: Machine is a very cool new tech publication with a mission to share profits with both writers *and* readers.) A few highlights: 🟠 " We developed the concept of zero share data to ensure that your data remains stored locally on your smartphone or within a personal domain. Instead of sending your data elsewhere, we bring AI to your data. 🟠 "This approach ensures data remains in the control of users. Personalisation is achieved by moving the algorithms to your device, so you get the benefits without having to share sensitive information. 🟠 "For large corporations, holding data is becoming increasingly burdensome. They want to deliver better personalisation and solve problems more effectively, but they don’t want to manage or store sensitive data. For example, something as simple as your date of birth doesn’t need to leave your device. 🟠 "A Supermarket doesn’t need (or want) to know your exact birth date - it only need's your age or general age category, such as 45-50, to tailor its services. This information can be processed locally, and only the necessary insights are shared. Simultaneously, the brands mobile app can still securely hold the date of birth to use for on-device #privatepersonalization of services. 🟠 "The broader vision of zero shared data is ambitious but essential. In a globally connected world with eight billion people online, we need governance and agency to protect individual sovereignty while enabling participation in communities, societies, and economies. 🟠 "To achieve this, we must empower individuals with control over their data. The digital economy thrives on personal data, so giving people the ability to decide what they share - and what they don’t - ensures a more equitable and participatory system. This shift will lead to better societies and stronger economies, as everyone can contribute without compromising privacy. #zeropartydata #martech #privacy #innovation #AI #firstpartydata #personalAI #customerempowerment Jasper Hamill