Dataseat (Now part of Verve)’s Post

Lots of questions around the differences between #skan and #adattributionkit... one major change we received with AdKit is the ability to measure #reengagement within the postback. But what does this mean for purposes of running #retargeting campaigns on #ios? In this article, Rich Jones of Dataseat (Now part of Verve) explains what benefits we will get with Adkit and how it will help us measure reengagement moving forward.

Re-engagement and the ability to measure it on iOS, has been a long-awaited update in the eyes of the mobile marketing industry. With Adkit, it's now going to be possible as one of the major changes that Apple announced at WWDC 2024 to SKANs (soon to be AdKits) capabilities. But, what does it mean and how can you make best use of it? Read more in the article by our Head of Product Rich Jones and our three key elements for winning on iOS campaigns. #skan #ios #adattributionkit #reengagement #retargeting #dataseat #verve

🔥 Retargeting in Mobile App Promotions 🔥 As of 2023, around 80% of leading advertisers rank retargeting among the most powerful advertising tools available. Why is mobile retargeting in such high demand? One key reason is that nearly 80% of users stop using an app within three months of installation. 📉 Retargeting offers a dynamic solution to this challenge, helping to re-engage users and bring them back to your app. In the upcoming slides, we’ll dive into how mobile retargeting works and highlight its unique advantages. 👀 Stay tuned for your guide to mobile success 📱 www.mobiguru.io

You’ve reviewed your retention strategy and want to try retargeting. But what next? How do you get started? And what’s the best way to achieve your goals? We've compiled some of the most common advice we give app marketers who are getting started with in-app retargeting. https://bit.ly/3I7RU3K #programmatic #mobilemarketing #appmarketing

Did you know that reattribution share is crucial for understanding the effectiveness of retargeting campaigns? 💡 Explore industry benchmarks, regional insights, and expert tips in Adjust's blog post.

Did you know that reattribution share is crucial for understanding the effectiveness of retargeting campaigns? 💡 Explore industry benchmarks, regional insights, and expert tips in Adjust's blog post.

Did you know that reattribution share is crucial for understanding the effectiveness of retargeting campaigns? 💡 Explore industry benchmarks, regional insights, and expert tips in Adjust's blog post.

Did you know that reattribution share is crucial for understanding the effectiveness of retargeting campaigns? 💡 Explore industry benchmarks, regional insights, and expert tips in Adjust's blog post.

Did you know that reattribution share is crucial for understanding the effectiveness of retargeting campaigns? 💡 Explore industry benchmarks, regional insights, and expert tips in Adjust's blog post.

🚀 Having a hard time keeping your app users engaged? You're not alone. With thousands of apps launched daily, standing out is tough but not impossible. That's where effective retargeting comes in. At Rocket Lab, our expertise goes beyond just bringing users back—we ensure they stay engaged. How? We've detailed our successful strategies for app growth in our latest blog. 🔍 Explore our insights on keeping your app at the forefront of users' minds. We're sharing knowledge that could refine your entire digital strategy. Curious to see how we increase app retention rates and ROI? Click here to read more 👉 https://lnkd.in/dsvPNAR9 #mobilemarketing #rocketlab #mobile #appgrowth #ads #adtech #growth #engagement #marketingdigital #retargeting #advertising