Dave Sweeney’s Post

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Sales Enablement @ Leyton UK | VP Growth @ The Enablement Squad | Sales Goals are Enablement Goals 🎯 | Ageing Goth 🦇 | Metalhead 🤘 | Guitarist 🎸 |The "B" in LGBTQ+ 🌈 | Autistic 🧠 | Type 1 Diabetic 💉 |

Back in London again. And this time I brought the rain with me. ☔ No gigs this week unfortunately. This time I'm here for something far more important... It's Email and Copywriting training time for the Leyton London sales teams. One of the big questions so far has been around the CTA and what gets the best quality replies. There's the perennial question about asking for the meeting vs asking for interest. Does it really matter all that much? Honestly I'm not sure it does. We can get too hyper focused on the smallest elements or our emails, the subject lines, the CTA etc. That we forget their purpose. To start a conversation. That might not come from a reply, but from being memorable enough when we make that next dial. Standing out is more important than ticking the "good email writing" boxes. #Sales #SalesEnablement #ColdEmail #Prospecting #ColdOutreach

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