2014 is my favourite. Mainly because I was told the other day agencies are STILL selling (and getting buyers) for social media war rooms at the SuperBowl, hoping for that moment of sellecrity from x’ing a picture that captures a moment and makes them famous. Lunacy on both sides. Brands should know better 10 years on, agencies do, but hey, gotta spin a buck. Sales seem almost secondary. Some brands continue to see the SuperBowl ad as their whole campaign and sink every penny they have into it, rather than as part of a 360 marketing strategy. These brands will fail. If someone can point me to a single article showing how many more Oreos were actually sold I’m all eyes.
Marketoonist Creator and Insightfully Funny Keynote Speaker
"21 Years of Super Bowl Ad Marketoons" I first drew a cartoon about Super Bowl Ads in 2003. Here's a sampling of some of my favorites since then. #marketing #cartoon #marketoon
