Founder at Birmingham's #1 rated creative agency, Giants & Titans. Decent at all kinds of marketing from social media to websites, campaigns to content.
𝗧𝗼𝗱𝗮𝘆 So can we all agree that it's not 'coming home' now? 3 days after losing to Spain in the final of Euro24, and with the departure of the manager still fresh in my mind, I'm starting to come to terms with the fact that once again, England fell at the last hurdle of a major football tournament. And you know what? I'm not sad, just grateful for the fact that in the last few years I've watched us contest 2 finals, which had never happened before in over 30 years of supporting the national team. It's weird that I serendipitously typed '30 years' there because it's one of the key lines in the iconic "Three Lions" anthem so beloved by England fans. It's a great song but please, can we all stop saying "It's coming home" every time England does well in a tournament??? By the time of the next World Cup, the tune - which memorably laments a period of "30 years of hurt" will be 30 years old itself. To me it smacks of an institution trapped in the past and unable to move on. Continuing to use the phrase ad nauseam would be like Ford continuing to advertise the Cortina or Brother promoting its revolutionary typewriter with a door drop campaign. Brands that fail to move with the times, to evolve and innovate, soon find themselves crushed under the weight of the past. Just ask Kodak or Blockbuster. I know because throughout my career I've been lucky enough to help loads of brands break new ground, from delivering my first post-uni employe's first ever company website (back then, you paid agencies by the page) to helping Bridgestone Tyres figure out some wacky thing called Facebook. But enough of that - who's your pick for the next England manager (I'm dreaming that a certain Jurgen Norbert Klopp will fancy it, but then I've always been a bit daft like that). #innovation #digitalmarketing #futurism #football
