David Costello’s Post

https://lnkd.in/gEReFNap Tampa Bay has professional hockey, football, and baseball teams..The Tampa Bay Rays came into MLB in 1998 and was in similar situation as the Colts football team..A venue was built before a team got there..The Tropicana Dome in Tampa Bay was built in 1992 and was in hopes to get a MLB team..The Hoosier/RCA Dome in Indianapolis, IN was built in 1983, and the Colts moved from Baltimore to Indianapolis in 1984..Anyway, the Rays played in 2008 and 2020 World Series but have always struggled with fan attendance numbers since they began in 1998..Would a venue that is built like a baseball ballpark change that..The Tropicana Dome is built more like a multi-purpose stadium..Tampa Bay is near to a lot of beaches like Siesta Key or Clearwater Beaches and is marketable area to tourists..Tampa Bay has hosted multiple Super Bowls, WrestleMania, and NCAA Men's and Women's Basketball Final Fours the last 35 years..However, Tampa Bay has never marketed or publicized the Tampa Bay Rays well.. 🧢 ⚾ 📉 💺 🏖 🏢 🏟 🏙 📰 #marketing #publicrelations #eventmanagement #facilitymanagement #hospitality #sportbusiness

At the end of this past week, we witnessed a historic announcement between ENGELBERT STRAUß GMBH and Major League Baseball (MLB) that will have the company's logo appear on players' helmets during the playoffs and become the Official Workwear Partner of the league. So we jumped at the opportunity to answer the question: What could Strauss end up seeing in broadcast marketing value as a result of their investment? In the attached analysis, we went ahead and leveraged past helmet partner exposure witnessed from already played international games in Seoul and Mexico this season to predict helmet durations, then leveraged 2023 MLB playoff commercial spot rates to determine equivalent value a brand would need to invest in order to appear along such high demand programming. The beauty part is that we are already tracking every single brand/logo that appears in sports broadcasts...whether that be a sponsor, advertiser, team or network logo...so we can make predictions on new assets that become available because we already have existing logos as proxies. Curious how much value you might be able to generate for newly available inventory in your league? Let's have a chat! Read more about this partnership via Sports Business Journal: https://lnkd.in/g9HzMN55 #measurement #playoffs #workwear #helmets #sponsorship #mlb #linkedinsports #sportsbiz

At the end of this past week, we witnessed a historic announcement between ENGELBERT STRAUß GMBH and Major League Baseball (MLB) that will have the company's logo appear on players' helmets during the playoffs and become the Official Workwear Partner of the league. So we jumped at the opportunity to answer the question: What could Strauss end up seeing in broadcast marketing value as a result of their investment? In the attached analysis, we went ahead and leveraged past helmet partner exposure witnessed from already played international games in Seoul and Mexico this season to predict helmet durations, then leveraged 2023 MLB playoff commercial spot rates to determine equivalent value a brand would need to invest in order to appear along such high demand programming. The beauty part is that we are already tracking every single brand/logo that appears in sports broadcasts...whether that be a sponsor, advertiser, team or network logo...so we can make predictions on new assets that become available because we already have existing logos as proxies. Curious how much value you might be able to generate for newly available inventory in your league? Let's have a chat! Read more about this partnership via Sports Business Journal: https://lnkd.in/gGrF2-t9 #measurement #playoffs #workwear #helmets #sponsorship #mlb #linkedinsports #sportsbiz

Most of the takeaways I am seeing today from yesterday's Superbowl are mostly centered around the game itself and/or the advertisments. However, for me the biggest takeaway of the event was that Las Vegas is living up to the title of "The Entertainment Capital of the World". Since 2019 even the city has made massive steps to cement this title: -The new West Hall of the LVCC opened. -The MSG Sphere opened. -They've hosted Formula 1, The NHL Stanley Cup, and now the Superbowl. -The Oakland A's have announce relocation to the city getting them in the MLB market. -And more.... So although the Chiefs won the big game yesterday, the biggest winner of it to me was Las Vegas! Is there any other city even competing with Las Vegas in terms of entertainment? To me Vegas has entered a category of their own. 😎 #sales #marketing #location #vegas

📽 Check out our latest blog to learn how Bally Sports used a custom structure to create an interactive 360 video experience for MLB, NBA, NFL, and NHL fans. #TentCraft #makeitbetter #BrandActivation #EventMarketing #Innovation #BrandExperience #ImmersiveEvents #TentDesign #EventProfs #fanexperience

Blue Jays showcase all-new seating bowl at Rogers Centre Major League Baseball (MLB)’s Toronto Blue Jays have debuted a new seating bowl as they continue to roll out renovations of Rogers Centre to turn it from a multi-purpose stadium into a ballpark-first venue. The Blue Jays unveiled the reimagined 100 level seating bowl designed specifically for baseball viewing. Combined with the popular Outfield District which opened last season, the new seating bowl continues modernising the fan experience at Rogers Centre for both long-time and new fans. The first chance to enjoy the newly renovated 100 level seating bowl is during the opening homestand from April 8 to 17. First announced in July 2022, the multi-year, nearly C$400 million, privately funded renovation has progressively transitioned the 35-year-old stadium to feel more like a ballpark through a series of projects aimed at bringing fans closer to the action, introducing modern fan experiences, and overhauling player facilities. The first phase of work focused on the outfield from foul pole to foul pole, introducing five distinct Outfield District social spaces, available to all fans with a game ticket, as well as raised bullpens and new outfield and 500 level seats. The second phase of work overhauled the 100 level infield from foul pole to foul pole by demolishing and excavating the original bowl and redesigning and rebuilding a new 100 level seating bowl, along with adding world-class player facilities and premium clubs and amenities that will open mid-season as planned. Mark Shapiro, President & CEO, Toronto Blue Jays, said: "To build a sustainable championship organisation, we needed a home that is specifically for baseball. We asked ourselves at the onset what we would build if we were designing a ballpark, and we fit that vision into the existing infrastructure of Rogers Centre, with fans always at the centre. Blue Jays fans deserve a true ballpark to proudly cheer on their team." For the full story, go to: https://lnkd.in/eWgtWeJu PCL Construction Populous #bluejays #ballpark #mlb #fanexperience #sportsbiz #sportsindustry #stadia #sportsvenuebusiness #sportsvenuebiz #svblive Sports Venue Business SVB LIVE John Sheehan Cassandra Calleja David Hall

What an incredible season for the Detroit Tigers, capped off by a 47% increase in attendance during their playoff run! 🐅⚾ This surge in fans emphasizes the crucial role stadiums play in accommodating postseason excitement. Stadium flexibility—designed with the ability to expand and host more people—allows venues to not only meet regular-season needs but also seamlessly adapt to the intensity of playoff demand. A flexible, well-designed stadium is essential to creating an atmosphere that enhances the fan experience, drives revenue, and showcases the importance of scalable infrastructure for sports franchises. As we continue to design sports venues, it's critical to consider these future-proofing concepts to ensure teams and their fans enjoy every moment, from regular-season games to postseason victories. #DetroitTigers #SportsArchitecture #FanExperience #StadiumDesign #FutureProofing

MLB's Flashy New Jerseys: Tradition or Innovation? #MLBbacklash #MLBbranding #MLBjerseys #MLBmarketing #MLBmodernizedlook #MLBnewuniforms #MLBtraditionversusinnovation #MLBtraditionallook

As a marketing professional, I can appreciate this Major League Baseball (MLB) sponsorship by STRAUSS as I'm sure a fair number of fans watching the playoffs might be potential customers (at least those fans that know STRAUSS makes clothes). As a baseball purest, I vehemently oppose the growing trend of sponsorships on MLB uniforms. I realize it's been going on in other professional sports around the world for years and no space is too sacred for a paid sponsorship these days, but until recent years baseball was always off limits. Guess I'm officially the old guy that can't evolve with the marketing times....at least when it comes to America's Pastime. What about you? #branding #sponsorships #advertising #marketing