David Feldman-Makrias’ Post

SEO is going to be dead sooon 🚨 (not a clickbait) Have you noticed how much we're turning to AI tools like ChatGPT and Gemini for quick answers? Their popularity has exploded, showing that more and more people are relying on AI for information. Even Google is hopping on the AI train, adding new features to help with our searches. This shift towards AI-assisted information isn't just a trend—it's the future. It’s not just about being seen; it’s about engaging potential customers, clients, and audiences in meaningful ways, regardless of where they begin their search journey. So, what's next? Optimizing your content for Generative Engine Optimization (GEO) and sticking to the basics of E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) principles. Instead of just worrying about our website ranking in traditional search results, we now have to also think about how our content shows up in AI-generated answers. (Maybe create a new sheet to track AI ranking 😂) As AI becomes a bigger part of our lives, understanding and mastering GEO will be key. It's time to get ready for this new way of finding and sharing information. If you've found ways to optimize your strategy for GEO, let me know in the comments—I'd be curious to understand. Are you prepared for the future of AI-driven search? Source : Search Engine Land #SEO #GEO #AISearch #DigitalMarketing #OrganicMarketing #SaaS #Marketing

In a changing digital landscape, GEO is becoming the difference between growth and decline. Is your business prepared? Generative Engine Optimization (GEO) is about creating and optimizing content for AI-based search engines. Many people now use AI tools like ChatGPT and Perplexity instead of Google to find information. And it's not just the younger generation—people of all ages are doing this. Gary Vaynerchuk highlighted this trend in a recent post I featured in my video. AI is quickly changing how we search, taking a big share of the market. Businesses that don't update their SEO strategies to include GEO will lose traffic and customers in the coming years. GEO will become a must-have skill for SEO professionals. But how do we optimize for GEO? The market is changing faster than the rules for GEO are being written, but there are some practices we know already. I’ll be sharing these best practices tomorrow. #SEO #GenerativeAI #DigitalMarketing #GEO

Generative AI Search is Taking Over 🚀 In 2023, 13 million adults in the US turned to AI search tools as their primary way to browse online. By 2027, this number is projected to skyrocket to 90 million users! 📈🌐 Ask yourself 🤔 > Is your organic traffic going up or down? 📉🔍 > Are you getting increasingly dependent on paid ads to drive conversions? > Does your business even show up in AI search tools like Chat GPT, Copilot, Perplexity? These are the hard questions every business should answer. 🌟 At Janusmaad Digital, we recently helped a customer rank top of ChatGPT search results. 🏆 The secret? 💡Shift from only SEO (Search Engine Optimisation) towards GEO (Generative Engine Optimisation) and eventually SEO (Search Everywhere Optimisation) Are you ready to optimize for the future? Let’s chat! #GEO #SEO #AIsearch #DigitalMarketing #Janusmaad #MadAboutGrowth #datadrivenmarketing

The world of search is evolving rapidly, and it's time to adapt. Chatbots and AI assistants are converging with search engines, blurring the lines between them. This means marketers need to pivot and optimize for multiple types of "engines" to stay ahead. From optimizing technical SEO to harnessing the power of semantic understanding and creativity, we provide a roadmap for success in the era of AI-driven search. Whether it's Google's AI engine or newcomers like Perplexity, brands that establish themselves as authorities in their niche stand to benefit immensely. So, what do you think about the future of search? Will chatbots morph into search engines? Let us know what you think below. 👇 #AIinSearch #Chatbots #SearchEngineOptimization #SEO #DigitalMarketing #FutureOfSearch

You're well-versed with SEO, but what about GEO?! 🤯 As AI search grows, traditional SEO alone isn’t enough. Enter Generative Engine Optimisation (GEO) – the strategy that optimises your content for AI platforms like ChatGPT, Perplexity, and Gemini. GEO helps ensure your content is not just seen, but also ranks favourably in AI-powered search results. Why should you care? 🤨 🔎 Reach beyond Google: As more users turn to AI search engines, GEO ensures your content meets them there. 🔎 Stay ahead of your competitors: Early adopters of GEO will lead the charge. 🔎 Enhance user experience: Optimise your content so AI delivers quick, relevant, and personalised responses. 🔎 With Gartner predicting a 25% drop in traditional search volume by 2026, now’s the time to future-proof your strategy. What do you think about #GEO vs. traditional #SEO?

GEO isn’t just another acronym—well, it is, but it’s the next big leap in search marketing. Stay with me here... While SEO focuses on keywords and rankings, Generative Engine Optimization (GEO) takes it up a notch by aligning content with how AI systems generate responses. Here’s what you need to know about GEO: AI-First Search: More users are relying on generative models like ChatGPT for answers (instead of Google). Optimizing for these engines means creating content that fits how AI “thinks.” Context > Keywords: Traditional keyword stuffing won’t cut it anymore. GEO is about crafting rich, contextually relevant information that AI can easily synthesize. Future-Proof Your Content: With more generative systems emerging, businesses must adapt to this shift or risk falling behind. Are you ready to optimize for the next generation of search engines? Foundation Marketing is. #GEO #SEO #FutureOfSearch #AI

🌟 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐄𝐫𝐚: 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (𝐆𝐄𝐎) 🤖✨ GEO is the next evolution in optimizing content for AI-driven search engines like ChatGPT and Google AI Overviews, taking your strategy beyond traditional SEO methods. 🔍 Increased Reach ⚡ Improved User Experience 🏆 Competitive Edge 🏅 Brand Authority Let's chat about your marketing goals! 📩 📞 +971524884772 🌐 www.waveriser.com 📧 info@waveriser.com #DigitalMarketing #GEO #AI #MarketingStrategy #Waveriser

With AI Overviews now a prominent feature, knowing how to optimize for these results can provide a distinct advantage in today’s evolving search environment. We’ll show you how in our latest webinar with Botify and DemandSphere, where you’ll hear: - How AI Overviews are triggered, and what types of queries and content they prioritize. - How much SERP space they command, and how to optimize for them, - Actionable tips on increasing visibility without overhauling your strategy. Save your seat! https://hubs.li/Q02YqcYk0 #AIOverviews #searchmarketing #SEO

Generative Engine Optimization: Redefining Search in 2025 Search isn’t what it used to be. Over the past year, I’ve noticed how tools like Google SGE and Bard are redefining how users interact with search engines—and marketers need to catch up. This isn’t just an SEO update; it’s a shift in how we connect with audiences. Here’s what’s different: 🌐 Intent is King: AI now focuses on understanding user intent and context over just keywords. ✍️ Conversational Content Rules: Writing like you’re answering a question in ChatGPT? That’s no longer optional—it’s essential. 📊 Interactive Results: AI is delivering richer, more actionable search experiences, like summaries and deep dives. How I’m Adapting Testing how my content appears in AI-driven tools like SGE and Bard. Shifting my focus to creating conversational, engaging, and clear answers that resonate with AI engines. Staying updated with GEO trends and experimenting with new tools. This evolution is exciting because it challenges us to rethink the fundamentals of search. I’d love to know: Are you already adjusting your strategies for GEO? 📚 Great Reads: Google’s Guide to Generative Search: https://lnkd.in/gFGGfBT4 GEO Insights by HubSpot: https://lnkd.in/gafjyAie #GEO #SEO #FutureOfMarketing #AI

Generative Engine Optimization (GEO): The future of digital marketing Learn what GEO is, how it differs from SEO, why it’s critical in today’s AI-driven world, and how it works to revolutionize online visibility and engagement. Stay ahead of the curve and discover how GEO can elevate your digital marketing strategy. 🚀 Swipe through to explore! 👉 #GenerativeEngineOptimization #GEO #DigitalMarketing #AI #FutureOfMarketing"