"The climate story for the next decade needs to feel like everyone’s story. Normal, can-do, exciting, plain-speaking, and an answer to the stresses we all face. The risk is that by failing to connect with the ordinary then this grandest of projects can be portrayed as out of touch. At best that means progress will be slow, take-up weak, deployment rates less swooshy. At worst, it’s a red rag to the populist bull." Delighted to have a piece about a more down-to-earth climate story, in the latest edition of 'Ordinary Hope' from the UCL Policy Lab . https://lnkd.in/eDrzXf3b
Excellent essay. Have thought about it a lot since reading it. Pleasing to see Louise Haigh pitching transport reforms as being all about helping people get on in life at conference today. Nothing is more down to earth than fixing buses!
Specialist in campaign strategies rooted in everyday experience
2moKeen to discuss!