With Halloween upon us, how might brands leverage this fun spirit to showcase character and capabilities? 👻⚡ I'm all about brands that get creative with cultural cues to spark shares. At Gewiss we saw an opportunity to experiment with a more lighthearted tone while delivering an instructive case study in strategic storytelling. Here the secret ingredients we use to cook this piece of content: 1️⃣ First Leveraging cultural moments like this to showcase brand personality 💯 2️⃣ Then, weaving in core differentiators nourishes brand trustworthiness. 🔄 3️⃣ Lastly Striking that balance of entertainer and adviser extends reach while cultivating likability. 🤟 Kudos to the team behind the scenes Alessandro Belotti Federica Capitanio 💡 Any other examples of companies embracing holidays to foster rapport? Hit me - I'm keen to pass insightful strategies and contents !🤙
Some projects can be scary. But with the right partner, there’s nothing to fear. At GEWISS, we are always proud to put our products at the service of your goals. Even the most ambitious ones... Happy Halloween!
