David Muruaru’s Post

I had the privilege of attending the Public Relations Society of Kenya (PRSK) monthly virtual Town Hall led by well decorated Kentice Tikolo, OGW, FPRSK, a PR and Communications maestro with over 20 years of experience in PR & Comms. 📌Demystifying the Topic: IT'S JUST PR, OR IS IT? 📌 📢You know, there's attending a virtual meeting and attending a virtual meeting where gurus are spewing fine knowledge and exceptional expertise. Few things i was able to grasp from her eye openning presentation are; 🟥Make communication strategy align with performance contract 🟩On crisis communication where the cause could be emanating from the senior management, let someone close to the big bosses approach them and tell out the issue, if you as PR and Comms person is not able to do so. ⬛As PR person in that organization, make sure to tell the story of every department. 🟪On the Annual Report, make sure every department is featured and respective activities captures #PR #PublicRelations #GoogleMeet CIPR International Group CIPR University of Nairobi Paul Udoto christine winja Shantal Kisimba Walter Tito Murimi N. Felister Waithera Chris Wangalwa, MPRSK Chris Muturi

Public Relations Institute of Southern Africa (PRISA) has launched an initiative to empower the next generation of PR and communication professionals. Set to roll out in 2025, SMARTGEN is an important step forward in fostering inclusivity, professional development and innovation. https://bit.ly/4fd5i4V #PR #communications

About the categories in Advertising: [Deadline for submission- 18th Oct 24] ▶️ Public Relations: Reputation and Issues Management: This award recognizes the effective communication in the context of an issue or reputational-management work by an agency or corporate PR team, or a combination of both. The objectives, strategy and method deployed should be clearly set out as well as implantation of tactics and how negative impacts were avoided, positive achieved and improvements made. ⚠️ Because of the sensitive nature, entrants may mark parts of their submission as strictly confidential and not for publication. ▶️ Media Relations: This award recognizes the most effective and successful use of media relations in a wider public relations context that meets client and/or campaign objectives. More details in this category can be found on our website: silverbackawards.com #SilverbackAwards2024 #Uganda

PR is about building relationships that last longer than headlines.A great quote that captures the essence of public relations. It highlights the importance of fostering meaningful connections and trust with stakeholders, rather than just focusing on short-term media coverage. #PR #Brand #PRTIMESAFRICA #AFRICA

As we commemorate another World PR Day on July 16, 2024, the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) is emphasizing the critical need for PR professionals to adapt to the rapidly changing landscape of the industry. The theme for this year, “The Future of PR in a Changing World,” reflects the dynamic and evolving nature of the PR profession. Mrs. Comfort Obot Nwankwo, Chairman of the Lagos NIPR, highlighted the importance of adaptability and forward-thinking. “The future will belong to those who can adapt to changing times. PR professionals must embrace this change, leveraging new technologies and strategies to stay relevant and effective. The ability to navigate these shifts will define our success in the coming years,” she stated. https://lnkd.in/ehEFVEhu

Public relations as a key driver of innovation and growth in Namibia By Ilke Platt and Petrina Etuhole Mbadhi “Its PR that needs to be creative. Its PR that needs to be new and different. Its PR that needs to be original. The best way to establish a brand is to create a new category and creating a new category requires thinking of the highest order” famously remarked by Al & Laura Ries. As digital transformation takes center stage, the public relations (PR) sector continues to evolve, responding to numerous advancements and ever-changing demands. Players in this sector constantly see the need to upgrade and keep up with the times in order to stay relevant and exceed client expectations. Within the Namibian context, public relations is not just a complementary tool for businesses, it is essential for driving innovation and fostering sustainable growth. https://lnkd.in/djsK2GjR

Public Relations and Communications are interconnected but are also two different phenomena. PR has to do with establishing and maintaining positive relationships with stakeholders and the public. It is more relational than scientific. It has to do with consistent and intentional messaging, with the aim of communicating with a wide range of audience and managing stakeholders. Communications on the other hand, involves a more scientific and psychological approach. It concerns dealing deeply with concepts and techniques that are strategically mapped out and implemented. Knowing and understanding the difference between PR and Communications, enables their proper and appropriate applications in relevant spheres. #PR #communications #strategiccommunications #strategy #business #africa

Effective Communication is first psychology before it is an art! I have always believed and kept sharing this unique path towards communication mastery. This explains the science of the art of encrypting messages in words or symbols to create value (or at least, perceived value) for all stakeholders in the unique context of that communication process. Well said Mrs Sola Abulu (SCMP®) and well done for rightly dividing the seeming inseparable concepts.

Elevating Nigeria’s image: Empowering PR professionals for a better future As public relations professionals converge at Abeokuta, Ogun State, Nigeria for the 2024 Nigeria Public Relations Week and the 61st Annual General Meeting of the Nigerian Institute of Public Relations, it's imperative to reflect on the pivotal role of Public Relations (PR) professionals in shaping Nigeria's image and narrative both domestically and internationally. The journey

📘✨ Comprehensive Guide: Steps to Prepare for Public Relations (PR) in Australia 🇦🇺📝 Navigating the world of public relations (PR) can be daunting, especially in a diverse and dynamic market like Australia. Whether you’re a business professional or an organization looking to enhance your brand image, understanding the intricacies of PR is crucial. This comprehensive guide will walk you through the essential steps to prepare for PR in Australia, ensuring you maximize your reach and impact: https://lnkd.in/e5T7Tjt3