🌱 Our R&D team is dedicated to developing innovative formulations with an ever-increasing percentage of natural ingredients. This commitment is fully realized through our European Regenerative Organic Center (EROC), a 17-hectare research and training hub across from the Davines Group Village in Parma. 🔬 Here, our researchers focus on identifying and selecting new organic active ingredients to use in our haircare and skincare formulations. Regenerative organic farming, central to its mission, prioritizes soil health through sustainable agronomic practices, such as minimal soil disturbance, cover cropping, crop rotation, organic fertilization, and fostering biodiversity within agroecosystems. 🌿 These practices not only support environmental sustainability but also enhance the quality of the plant-derived ingredients used in our products. “Our primary goal is to promote research, education, and outreach to showcase the many benefits of regenerative organic agriculture for soil health and the quality of organic active ingredients”, explains Dario Fornara, Research Director of EROC. 🌎 As we continue on this journey, we remain deeply committed to advancing practices that contribute to a regenerative future. #DavinesGroup #DavinesGroupRegeneration #BCorp #DavinesGroupResearch
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Inspiring practices!
Hairstylist at Self Employed
1wProud to be using Davines products for over 10 years