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70% of Gen Z'ers say keeping up online today feels 'pointless' or 'exhausting'. Gen Z has reached a critical turning point in its relationship with technology. Today, we release From Digital Natives to Digital Captives Part III: The Great Awakening. See how our journey from digital native to digital captive has led to this moment in the lives of Gen Z, and what it means for organizations trying to reach this critical audience. https://lnkd.in/eEwspasT

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