dcdx’s Post

The Lyst Index is always an excellent showcase of what is driving engagement and success for the top luxury brands in the market. Once again, cultivated experiences and collaborations are key, but the efforts of luxury brands whose products speak to more than just purchase appeal - capitalising on trends such as pre-loved or storytelling - are also rewarded. #Luxury #engagement #LystIndex

Heard this about #Strategy this morning that I thought was insightful. Here are 3 things that need to happen for a strategy to succeed: 1. Differentiation - is your product or service better than what is out in the market? This can just be 'Brand' - i.e. Rolex vs. Timex 2. Relevance - Does anyone care about the differentiation? Relevance and Differentiation are naturally in conflict with each other. Kleenex is very relevant but hard to differentiate. 3. Sustainability - If the above 2 happen, competition will come in. What 'moats' do you have/can you build to keep away competition. Cost to entry? Technology?

The attributes of great brands are timeless.

The value of "brand" as I understand it 1. "Guarantee" value Choosing a certain brand can make you feel at ease. For example, Heyi's liquid nitrogen tank has stable quality and complete after-sales service. Choose Heyi, you won't have the risk of losing money. 2. "Showcasing" value A brand is not only registered with the Trademark Office, but more importantly, it allows customers to pass on their word of mouth. For example, when most customers agree with Heyi, purchasing and using Heyi's products can showcase your taste. We have only completed the first stage now. In the second stage, we are just starting out. Although in some regions, we have surpassed MVE or Taylor Wharton (IC Biomedical) in market share, we have not yet achieved the goal of becoming the first place in a certain country. We will continue to strive to achieve this goal and make the Heyi brand a symbol of reliability.

Following Dr. Martens plc’s fifth profit warning in three years and the appointment of a new CEO, Drapers explores what the iconic brand needs to do to turn its fortunes around. "Dr Martens shouldn’t be scared to refocus its operations on what works which could mean divesting from the US." Find out more below. #DrMartens #profitwarning #footwear #fashionretail #fashion #operations #CEO

Explaining the two different naloxone brands: Narcan and Kloxxado

Here, are some of the first launched products from some of the industry top brands. Want to know what they are? Here have some look👇👇

Unless you're a renowned brand with unparalelled quality, you need to be watching your competitors closely and matching their prices to avoid losing market share. #businessgrowth #brandequity #competition

READ: Product innovation can be defined as the design, creation and commercialisation of a new complete product or a significant improvement to an existing finished product. In this report, World Textile Information Network (WTiN) assesses a number of new market entrants in product #innovation across the sportswear, outdoorwear, #apparel and #footwear sectors. Through our analysis, it has become clear that, in 2024 – and indeed in the development years leading up to these 2023/2024 launches – that product innovation is being driven by the desire to increase functionality in a natural way, with innovative use of next-gen #materials (both synthetic and bio-based). https://lnkd.in/e4KPV-6p Sign up for your 7 day trial here: https://lnkd.in/ewWKT3ri