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This holiday season, Walmart is proving that value and innovation are a winning combination, especially with younger shoppers. The retailer has become a favorite for Gen Z and millennials and is also attracting higher-income households—a group traditionally loyal to competitors like Target. Here’s what’s driving the shift: ✔ 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗺𝗲𝗲𝘁𝘀 𝗮𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻: Walmart’s focus on offering high-value discretionary products and competitive pricing resonates with inflation-conscious consumers. ✔ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝗮𝘃𝘃𝗶𝗻𝗲𝘀𝘀: Leveraging platforms like TikTok, Walmart connects with Gen Z by showcasing trendy products and affordable “dupes,” making it a cool, budget-friendly destination. ✔ 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: With a 22% leap in online sales, Walmart demonstrates how digital investments pay off during peak shopping seasons. While Walmart’s success highlights the importance of aligning with customer expectations, it’s also a reminder for marketers to double down on value-driven strategies and a seamless omnichannel experience this Black Friday and Cyber Monday. https://lnkd.in/eDv__fBy #RetailMarketing #WalmartInsights #GenZShopping #HolidaySales

Walmart has overtaken Target as Gen Z and millennials’ go-to retailer for affordable but aspirational products. Target, which has long been regarded as the fancier version of its counterpart, had a lackluster quarter. It was so poor that as a result of missing Wall Street profit forecasts, Target’s stock sank a whopping 22% this week. Meanwhile, Walmart, the world’s largest retailer, had a strong quarter. Sales came in just under $170 billion, in-store sales increased 5.3%, foot traffic jumped 3%—but the big difference was in e-commerce sales, which leapt 22%. Read more for what's behind Walmart's success: https://lnkd.in/dyznKZk8

A recent Walmart and Morning Consult survey reveals that 55% of Gen Z shoppers have made online purchases while browsing social media in the last six months, compared to 38% of overall shoppers. Additionally, 44% of Gen Z starts their shopping journey with online searches, while 42% begin in stores. Walmart emphasizes the need for personalized retail experiences and predicts future success for retailers that can meet evolving customer expectations through innovative digital platforms and product assortments tailored to younger consumers. Retail Dive has more. https://bit.ly/3SEPgIz #TopTakes #GenZShopping #SocialCommerce #DigitalRetail #EcommerceTrends

55% of Gen Z have made an online purchase while browsing social media🛍️✨ TL;DR: More than half (55%) of Gen Z shoppers have made online purchases while browsing social media in the last six months, highlighting the growing importance of social commerce. Walmart's Adaptive Retail era focuses on providing highly personalized shopping experiences, predicting customer needs, and integrating online and offline shopping seamlessly. Highlights: • 55% of Gen Z buy online via social media. • 49% of shoppers want "great virtual try-on" tools. • Gen Z and millennials drive Sam’s Club growth. #SocialCommerce #GenZShopping #RetailInnovation #Walmart #EcommerceTrends Article Source: https://lnkd.in/gBhFKkcW

BUT WHY? The following is my opinion. I recently wrote a post where I made the argument that no one is in charge at Target. https://lnkd.in/gx3B4mHk Thousands of people read the post, and hundreds reached out to me asking a similar question: But why is Target failing? What’s the primary reason? Based on my research, discussions with executives, and my knowledge of Target, this is why Target is struggling. When compared to Walmart, Amazon, and several other leading retailers, I discovered that the majority of Target’s executive team have all been with the company since 1997 or the early 2000s. This is a massive 🚩 to me. The retailers that are executing and innovating the best, have brought in new executives within the last five years. Gap, for example, has replaced many of their executives and the company is already improving. I believe Target’s executive team is incapable of coming up with new ideas because most of them have already been with the company for 15 or more years. Target is stagnant. According to multiple current and former executives and directors I’ve spoken with, the primary reason why Target is struggling is because of DEI. I spoke with executives who left Target for Walmart and other companies. Everyone told me they left because of DEI. A former senior executive stated to me, “When Target started rewarding Christina Hennington with more responsibilities even though she was pushing DEI and was unqualified for her roles, I knew it was time to leave.” Target’s lack of qualified executives and focus on DEI, has created a culture of what one executive called a “cesspool of radicals.” Target is losing relevance. I read comments on Facebook groups from moms all stating how they have abandoned Target and embraced Walmart. Costco Wholesale, Amazon and Walmart are dominating. Target is failing. But why? What is the one thing that is hurting Target the most? That’s easy. Target’s CEO, Brian Cornell, is woefully incapable of running the company. I’m on the record as stating that Cornell should be fired. When compared to Amazon, Walmart and Costco, Target is a laggard. The reason is because of Cornell and a lack of a coherent strategy. Cornell should have made a big move like acquiring lululemon, SKIMS, or Ulta Beauty. What happened to the curated products customers used to love? Target looks like every other retailer. Why is the apparel and accessories so uninspiring? Why hasn’t Brian hired a new Chief Merchandising Officer? Target is also struggling because the board of directors has failed to do their jobs. Brian Cornell should be replaced by Richard Dickson of Gap, or Kathryn McLay of Walmart. There is NO ONE at Target capable of stepping into the CEO role. No one. Make no mistake. The problems facing Target won’t go away unless the majority of their executives are fired. Target still has incredible potential. What they need is an incredible CEO to make the potential a reality. #retail https://lnkd.in/ggmvn8VH

The quarter success of Walmart versus the lackluster quarter for Target is basic economics. It is inflationary pressures on the consumer and their ability to navigate the two retailers for lowest cost of goods. Walmart numbers include a +22% increase in online purchases vs a +5% increase in store traffic. The shopping experience has not improved for Walmart - they simple execute the lowest prices . The challenges for Target and CEO Cornell are in its category sales figures . Walmart sales are 60% consumables(food) , Targets' are 22%. Target depends on sales of apparel , hardlines , home furnishings, beauty, households which have flatlined in sales . Inflationary costs from manufacturers have negated sales opportunities. Cornell is not without criticism as he heads into his 12th year as CEO. The 'Pride Celebration ' event in 2023 was a tactical error . Frequency categories are not prioritize in the store or for promotional activities. Store standards, customer service , in-stocks , shelf conditions , guest experience - all have suffered under Cornell's leadership. 'Mastering the Fundamentals ' is the crucial differentiator of any competitive platform . Walmart has achieved superiority in mastering the fundamentals.

It was great to chat with The New York Times about today's results from Walmart. Inflation has been a recruiting sergeant for the world's largest retailer, including among higher income demographics. However, Walmart has also executed well by making improvements to stores, driving its media business, and constantly improving the online experience. The result is a company that, despite the twists and turns of the economy, has put in a consistently good performance. More of my views in the article... https://lnkd.in/euFcT_jD #retail #retailnews #consumers #Walmart #grocery

Welcome to the latest edition of the Facteus #Retail Win the Week newsletter, covering consumer spending trends for the week ending October 26, 2024. This week's data shows continued normalization of spending patterns following the October Amazon Prime Day event, with most categories showing modest declines. Let's dive into the numbers and analyze the trends. Key Takeaways and Analysis: General Retail: The -3.1% decline represents a moderation from last week's steeper -13.6% drop, suggesting spending patterns are starting to stabilize after the Prime Day fluctuations. Fast Fashion: A significant reversal to -6.8% growth from last week's positive 6.9%, indicating that the post-Prime Day apparel surge has subsided. TikTok Shop: Nearly flat at 0.1% growth, showing stabilization after the volatility of recent weeks. Wholesale Club: Continued positive momentum with 3.0% growth, improving from last week's 1.0%, suggesting a potential shift back to bulk buying patterns. Discount Store: Declined -3.0%, possibly indicating that consumers are taking a pause after recent promotional events. Hardware & Home Supply: Modest decline of -2.3%, showing some improvement from last week's -4.1%. This week's data suggests we're seeing a broader settling of consumer spending patterns following the Prime Day event earlier this month. The more moderate declines in General Retail compared to last week indicate that we may be returning to more typical spending patterns. The reversal in Fast Fashion is particularly noteworthy, as it may signal that consumers have satisfied their immediate apparel needs through recent promotional events and are now pulling back on discretionary clothing purchases. The continued strength in Wholesale Club spending is interesting and could indicate a shift in consumer behavior as we approach the holiday season, with shoppers potentially starting to stock up for upcoming festivities. TikTok Shop's stabilization suggests this platform is finding its place in the retail landscape, maintaining steady performance even as traditional retail categories experience more volatility. As we move into November and approach the traditional holiday shopping season, we'll be closely monitoring whether these current trends persist or if we see early signs of holiday spending patterns emerging. The relatively broad-based declines this week might suggest consumers are conserving resources for upcoming holiday purchases. Sign up here to receive our newsletter every week in your inbox: https://lnkd.in/gfZ_Y4_y #facteus #alternativedata

Millennials are capitalizing on deals, with 47% of their #grocery purchases now on #promotion! 🛒💸 As more UK #consumers focus on stretching their budgets, they're increasingly seeking out products on offer to make their money go further. Research from Pricer reveals this growing trend, highlighting the importance of value-driven #shopping. 📢 Retailers, are you ready to meet these expectations? Ensure your store stands out by making it easier for customers to find the best deals. Read more in this post 👇 https://lnkd.in/gBwaEaxB #Retail #ESL

Welcome to the Facteus Win the Week #Retail newsletter, covering consumer spending trends for the week ending September 28, 2024. This week's data shows a mixed picture with subtle shifts across various retail categories. Let's dive into the numbers and analyze the trends. Key Takeaways and Analysis: - General Retail: The -0.1% decline represents a slight improvement from last week's -0.4%, suggesting a continued stabilization in overall retail spending. - Fast Fashion: Shifted to negative territory with -1.5% growth, a reversal from last week's positive performance. However, the increase in average ticket size suggests fewer but larger purchases. - TikTok Shop: Rebounded to positive growth at 1.2%, reversing last week's decline. This platform continues to show volatility in spending patterns. - Discount Store: Maintained positive growth at 2.1%, slightly higher than last week, indicating sustained consumer interest in value-oriented purchases. - Hardware & Home Supply: Returned to positive territory with 0.4% growth, a significant improvement from recent weeks' declines. - Grocery: Showed positive growth at 1.0%, reversing last week's decline and potentially indicating increased at-home consumption. This week's data suggests a retail landscape that's showing signs of stabilization with some categories demonstrating resilience. The overall picture is one of cautious consumer spending, with a tilt towards value and essentials. The continued positive performance of Discount Stores, coupled with growth in Grocery spending, may indicate that consumers are prioritizing essential purchases and seeking value. This could be an important trend to watch as we approach the holiday shopping season. The volatility in TikTok Shop spending continues to be a noteworthy trend, potentially reflecting the platform's evolving role in consumer shopping habits. The return to positive growth for Hardware & Home Supply, albeit modest, could signal a renewed interest in home improvement projects as we move into fall. As we enter October and move closer to the holiday season, we'll be closely monitoring these trends for signs of how consumer spending patterns might evolve. The mix of stabilization in some categories and shifts in others suggests a dynamic retail environment ahead. Sign up here to receive our newsletter every week in your inbox: https://lnkd.in/gfZ_Y4_y #facteus #alternativedata #altdata #retail Walmart, Amazon, Target, Temu, ZARA USA, H&M, SHEIN, UNIQLO, TikTok