DCMN’s Post

To Win Over Gen Z & Gen Alpha, Retailers Must Prioritize Sustainability and Social Media! As highlighted by Oliver Maddison from GlobalData, retailers can gain ground by focusing on sustainability credentials and engaging social media presence. For these younger consumers, especially in apparel and health & beauty, eco-friendly choices and online discovery are essential to their shopping journey. Access the report here: https://lnkd.in/gbp48NEt 👉 Explore more on how to attract the next generation of shoppers! https://lnkd.in/gV6EF3bT #Sustainability #RetailTrends #GenZ #GenAlpha

Reflect your brand’s commitment to sustainability by choosing eco-friendly products. This not only appeals to a growing demographic but also boosts your brand’s image. #qualityoverquantity #promotionalproducts #luxecorporategifts #brandawareness #promotips #eventmarketing #businessbranding #brandedmerchandise #brisbanebusiness

It is not difficult to see the impact that Gen Z has had on the retail and e-commerce space over the past few years. Trends which are most notable, include increasing technology, conscious focus on people's overall wellbeing and conscious sustainability. Businesses today are being recognised for their increased transparency in ethics and practices, and those who lack transparency are losing out. In the beauty and cosmetics space, this includes businesses recently gaining B Corp certification such as Medik8 and even cleaning businesses such as smol . Is your business on a sustainable journey or embodying these trends? I'd love to connect and discuss what that looks like for you. https://lnkd.in/eMyj7hZr

Retailers must emphasise their sustainability credentials and social media engagement to better cater to the younger generations and capitalise on their growing influence on retail market trends, according to GlobalData Plc https://lnkd.in/eaVxJ4nZ #retail #retailnews #customer #markettrends #trends #sustainability #socialmedia #youngpeople #genz #genalpha

Consumers today demand more than just a product – they crave value, sustainability, convenience, and a connection with your brand. To win them over, prioritize affordability, ethical practices, seamless experiences, and genuine interactions. This shift is driven by tech-savvy, value-conscious individuals seeking experiences over possessions. #consumertrends #customercentricity #omnichannelmarketing #personalization #dataanalytics #valueformoney #sustainablebusiness #ethicalpractices #convenienceshopping #customerexperience #experiencethedifference #authenticbrands #brandloyalty #innovation #futureofcommerce #marketresearch #industrytrends #sociallistening #consumerreports #transparencymatters #brandvalues #buildingtrust #winningstrategies #customerengagement #retailtherapy

As I was leaving the gym yesterday I realized how many different brands I was wearing; a Bag from Björn Borg, jacket from J Lindeberg, a Hoodie from Stronger, gloves from Aimn, and leggings from ICIW (all Swedish brands of course 😅😂 ) But it got me thinking: How loyal are we to brands these days? As a millennial, I grew up with brand loyalty being a strong value. But things are changing. Research shows that younger generations, like Gen Z, are much less loyal to specific brands than we are. In fact, 75% of Gen Z consumers said they’ve switched to a competitor brand just to get a better experience or deal. 🤯 Meanwhile, 60% of millennials still show loyalty to the brands they love—especially when those brands align with their values, such as sustainability and social responsibility. 🌍💡 For e-commerce businesses, this raises a critical question: How do we build lasting relationships with these shifting customer bases? It's no longer just about having a strong product—it’s about creating a seamless, valuable, and values-driven experience. Would love to hear your thoughts! How do you see loyalty evolving across generations?

How Much Do Shoppers Really Care About Sustainability? ♻ Our annual deep dive analyzes what sustainability means to US consumers in 2024. Are they prioritizing eco-friendly options? What aspects of sustainability do they care about most? 🔎 Discover whether consumers factor sustainability into their shopping decisions when purchasing essentials and discretionary products. Explore consumer attitudes to sustainability by age, income and region. Dive into our proprietary survey findings to understand critical opportunities to meet the expectations of today’s conscious consumer! 📊 This report is part of the Coresight Research monthly "US Consumer Survey Insights Extra" series, which offers a more detailed or specific take on trends and data from our weekly surveys of US consumers. The appendix provides aggregated monthly data on activities, shopping behavior and consumer sentiment over the past six months. Subscribe to download: <https://lnkd.in/ehxmPSKC> #ConsumerResearch #ShoppingTrends #Sustainability

A multitude of clients are eager to align with emerging trends anticipated for the year ahead, and Euromonitor International's Lifestyle and Digital Trends 2024 webinar provided an insightful breakdown of what to watch in the coming months. Here are some key trends that I'll be closely monitoring:   🤩 Delightful Distractions: A staggering 73% of consumers have reported struggling with stress and anxiety affecting their daily lives, stemming from factors such as the long-term impacts of the cost of living and eco-anxiety. For brands, this presents an opportunity to infuse much-needed excitement for consumers at an affordable level. Incorporate playful messages and deepen relationships with your consumers through exciting in-store experiences. Glossier, Inc. sets a great example with its successful Covent Garden store and recent perfume pop-up.   🛍 TikTok Economy: Recently, in conversations with consumers, the obsession with TikTok has become overwhelmingly apparent — and it's not confined to Gen Z alone, although they constitute 66% of the audience. Consumers are already addicted to going down the content rabbit hole, and the one-click nature of purchasing on the app makes it a very slippery slope into overconsuming. Many viral products can be purchased instantly through a tap of a button, and often on flash promotions. Stanley 1913 leveraged virality to increase sales from 73 million to 750 million in 2023. Stanley transformed its image from a workman-centric brand to one that appeals to the masses, especially women, through the introduction of pastel products and successful social outreach. Who knew thermal flasks could become so trendy!   👕 Recommerce 2.0: Consumers' financial and sustainability concerns are driving a resale revolution, predominantly led by younger consumers. 41% of retail professionals have indicated that their companies plan to invest in sustainability initiatives in the next five years. Retailers such as H&M, Urban Outfitters, and Primark are already offering 'pre-loved' garments. We have also witnessed a rise in partnerships with rental services, with schuh and NET-A-PORTER being just a couple of retailers experimenting with rental programs in the past year. Brands should be thinking about how further innovations in this space can simplify the process for consumers, and make it more exciting. Thanks Karolina Grigorijevaitė and Michelle Evans for the talk. #trends2024 #digitalmarketing #research

Curious about the latest trends shaping consumer shopping preferences and the growth potential of private brands? Our latest blog post delves deep into the fascinating realm of private brands and their rising prominence in today's market. 🔍 Dive into the insights: https://lnkd.in/gDXzYPGY #RetailTrends #ConsumerInsights #PrivateBrands #RetailInnovation #MarketAnalysis

Last week our team published 18 articles all on the topic of the future of shopping. My article looks at the gap between what consumers say they value and how they really behave - and there’s a podcast episode to go along with it! The gap can be for a number of reasons, price, convenience or even just feeling disillusioned about how much impact your shopping habits can really have in such a chaotic world. And while consumers are confused about how to shop their values, brands are equally confused about how to communicate theirs. Most brands have web pages committing to broad-brush values such as sustainability or diversity, equity and inclusion (DE&I), but what’s less clear is how they act on those values. Others are shying away from communicating theirs at all out of greenwashing or tokenism fears. How do we take the guesswork out of how to be a value-driven brand or consumer? Regulations will play a big role, as will innovations like digital product passports. That will mean the onus is on the brands, not the consumer. Check out the podcast too! My colleague Rachel Cernansky and I spoke to consumer specialist Kate Hardcastle MBE about what she calls “pick-and-mix ethics”. Rachel also went through some of the innovative models retailers are using to make in-store shopping more sustainable, which she wrote about in her story. Huge thank you to all the experts I spoke to for this story, as well as the 25 consumers who shared their thoughts with me for the research. The rest of the package is well worth a read too, we’ve got stories ranging on a number of topics from what happened at Matches to personal shoppers to Web3’s impact on shopping to why Gen Z loves the algorithm and why customer service is lacking. Enjoy! Story here: https://lnkd.in/e7jbN5Ki And podcast here: https://lnkd.in/eCz-bNvn